IDEAS home Printed from https://ideas.repec.org/a/vrs/jfaccp/v3y2023i1p100-109n2.html
   My bibliography  Save this article

Brand risk as the neglected phenomenon: an insight into publishing trends

Author

Listed:
  • Mujkić Alisa

    (University of Sarajevo, School of Economics and Business)

  • Veledar Benina

    (University of Sarajevo, School of Economics and Business)

Abstract

In today’s increasingly connected and digitized business environment, brands face numerous challenges that can significantly affect their reputation and value, and one of the key challenges that many organizations across the world face is brand risk. Due to its role in many aspects of business, the main purpose of this paper is to revitalize this phenomenon by exploring it through bibliometric indicators, publishing trends and analyzing it through the current literature. In this sense, the paper adresses two research questions, both related to revealing the scope and nature of brand risk as the construct of a great relevance in many scientific fields, whereas a special attention has been given to the analysis of the most cited papers on this matter. The findings show that the construct although presented two decades ago is still in infancy phase, and quite neglected in the current body of knowledge.

Suggested Citation

  • Mujkić Alisa & Veledar Benina, 2023. "Brand risk as the neglected phenomenon: an insight into publishing trends," Journal of Forensic Accounting Profession, Sciendo, vol. 3(1), pages 100-109, June.
    • Handle: RePEc:vrs:jfaccp:v:3:y:2023:i:1:p:100-109:n:2
    DOI: 10.2478/jfap-2023-0005
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/jfap-2023-0005
    Download Restriction: no
    File URL: https://libkey.io/10.2478/jfap-2023-0005?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Louis T. W. Cheng & Piyush Sharma & David C. Broadstock, 2023. "Interactive effects of brand reputation and ESG on green bond issues: A sustainable development perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 32(1), pages 570-586, January.
    2. Justin J. P. Jansen & Frans A. J. Van Den Bosch & Henk W. Volberda, 2006. "Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators," Management Science, INFORMS, vol. 52(11), pages 1661-1674, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Avimanyu Datta, 2016. "Antecedents To Radical Innovations: A Longitudinal Look At Firms In The Information Technology Industry By Aggregation Of Patents," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(07), pages 1-31, October.
    2. Liu, Zhiqiang & Yan, Miao & Fan, Youqing & Chen, Liling, 2021. "Ascribed or achieved? The role of birth order on innovative behaviour in the workplace," Journal of Business Research, Elsevier, vol. 134(C), pages 480-492.
    3. Carolina Rojas-Córdova & Amanda J. Williamson & Julio A. Pertuze & Gustavo Calvo, 2023. "Why one strategy does not fit all: a systematic review on exploration–exploitation in different organizational archetypes," Review of Managerial Science, Springer, vol. 17(7), pages 2251-2295, October.
    4. Luc Beal & Hugues Séraphin & Giuseppe Modica & Manuela Pilato & Marco Platania, 2019. "Analysing the Mediating Effect of Heritage Between Locals and Visitors: An Exploratory Study Using Mission Patrimoine as a Case Study," Sustainability, MDPI, vol. 11(11), pages 1-15, May.
    5. Mammassis, Constantinos S. & Kostopoulos, Konstantinos C., 2019. "CEO goal orientations, environmental dynamism and organizational ambidexterity: An investigation in SMEs," European Management Journal, Elsevier, vol. 37(5), pages 577-588.
    6. Marco Caliendo & Daniel Rodríguez, 2024. "Divergent thinking and post-launch entrepreneurial outcomes: non-linearities and the moderating role of experience," Small Business Economics, Springer, vol. 62(4), pages 1523-1553, April.
    7. Orsatti, Gianluca & Pezzoni, Michele & Quatraro, Francesco, 2017. "Where Do Green Technologies Come From? Inventor Teams’ Recombinant Capabilities and the Creation of New Knowledge," Department of Economics and Statistics Cognetti de Martiis. Working Papers 201711, University of Turin.
    8. Varadarajan, Rajan & Kaul, Rupali, 2018. "Doing well by doing good innovations: alleviation of social problems in emerging markets through corporate social innovations," Journal of Business Research, Elsevier, vol. 86(C), pages 225-233.
    9. Xin Liu & Lin Zhang & Abhinav Gupta & Xiaoming Zheng & Changqi Wu, 2022. "Upper echelons and intra‐organizational learning: How executive narcissism affects knowledge transfer among business units," Strategic Management Journal, Wiley Blackwell, vol. 43(11), pages 2351-2381, November.
    10. Guiyang Zhang, 2021. "Employee co-invention network dynamics and firm exploratory innovation: the moderation of employee co-invention network centralization and knowledge-employee network equilibrium," Scientometrics, Springer;Akadémiai Kiadó, vol. 126(9), pages 7811-7836, September.
    11. Matsuno, Ken & Kohlbacher, Florian, 2020. "Proactive marketing response to population aging: The roles of capabilities and commitment of firms," Journal of Business Research, Elsevier, vol. 113(C), pages 93-104.
    12. Ye Jin Lee & Kwangsoo Shin & Eungdo Kim, 2019. "The Influence of a Firm’s Capability and Dyadic Relationship of the Knowledge Base on Ambidextrous Innovation in Biopharmaceutical M&As," Sustainability, MDPI, vol. 11(18), pages 1-17, September.
    13. Fei Li & Jin Chen & Ying Ying, 2019. "Innovation Search Scope, Technological Complexity, and Environmental Turbulence: A N-K Simulation," Sustainability, MDPI, vol. 11(16), pages 1-12, August.
    14. Avimanyu Datta, 2011. "Review and Extension on Ambidexterity: A Theoretical Model Integrating Networks and Absorptive Capacity," Journal of Management and Strategy, Journal of Management and Strategy, Sciedu Press, vol. 2(1), pages 2-22, March.
    15. Zhang-Zhang, YingYing & Rohlfer, Sylvia & Varma, Arup, 2022. "Strategic people management in contemporary highly dynamic VUCA contexts: A knowledge worker perspective," Journal of Business Research, Elsevier, vol. 144(C), pages 587-598.
    16. Sabyasachi Sinha, 2015. "The Exploration–Exploitation Dilemma: A Review in the Context of Managing Growth of New Ventures," Vikalpa: The Journal for Decision Makers, , vol. 40(3), pages 313-323, September.
    17. Adomako, Samuel & Amankwah-Amoah, Joseph & Donbesuur, Francis & Ahsan, Mujtaba & Danso, Albert & Uddin, Moshfique, 2022. "Strategic agility of SMEs in emerging economies: Antecedents, consequences and boundary conditions," International Business Review, Elsevier, vol. 31(6).
    18. Yi Liu & Wenqian Li & Yuan Li, 2020. "Ambidexterity between low cost strategy and CSR strategy: contingencies of competition and regulation," Asia Pacific Journal of Management, Springer, vol. 37(3), pages 633-660, September.
    19. Klaus S. Friesenbichler & Andreas Reinstaller, 2023. "Small and internationalized firms competing with Chinese exporters," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 13(1), pages 167-192, March.
    20. López-Sáez, Pedro & Cruz-González, Jorge & Navas-López, Jose Emilio & Perona-Alfageme, María del Mar, 2021. "Organizational integration mechanisms and knowledge transfer effectiveness in MNCs: The moderating role of cross-national distance," Journal of International Management, Elsevier, vol. 27(4).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:jfaccp:v:3:y:2023:i:1:p:100-109:n:2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.