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Cultural Tourism as a Possible Driver of Rural Development in Czechia. Wine Tourism in Moravia as a Case Study

Author

Listed:
  • Šťastná Milada

    (Ph.D., Faculty of AgriSciences)

  • Vaishar Antonín

    (CSc., Faculty of AgriSciences)

  • Ryglová Kateřina

    (Ph.D., Faculty of Business and Economics)

  • Rašovská Ida

    (Ph.D., Faculty of Business and Economics)

  • Zámečník Silvie

    (Tourist Authority – South Moravia, Faculty of Business and Economics)

Abstract

The paper connects culture, tourism and rural development. It tries to make an overview of various forms of cultural tourism in Czechia. Attractions of cultural tourism are identified and ranked according to their cognitive function. Their list includes cultural heritage in spheres of archaeological sites, architecture, arts, folklore, pilgrimages, technical works, cultural events or protected landscape areas. The culture of wine in Southern Moravia has been chosen as an example. Its analysis was elaborated using the Importance/Performance Analysis. Czechia has great potential for the cultural tourism development in rural areas but it seems to demand a great deal of work when one needs to be constantly reconciling the changing interests of tourists with the potential of the regions. One of the important goals is to attract tourists into rural areas and thus limit their concentration in the most attractive places. Rural cultural tourism seems to be a significant aspect in this respect. The part of the study is the example of the adaptation of the current situation with COVID-19 to properly support the development and cultural potential of domestic tourism in South Moravian region in relation to the economic impacts on international tourism.

Suggested Citation

  • Šťastná Milada & Vaishar Antonín & Ryglová Kateřina & Rašovská Ida & Zámečník Silvie, 2020. "Cultural Tourism as a Possible Driver of Rural Development in Czechia. Wine Tourism in Moravia as a Case Study," European Countryside, Sciendo, vol. 12(3), pages 292-311, September.
    • Handle: RePEc:vrs:eurcou:v:12:y:2020:i:3:p:292-311:n:2
    DOI: 10.2478/euco-2020-0017
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    References listed on IDEAS

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    1. Dunkley, Ria & Morgan, Nigel & Westwood, Sheena, 2011. "Visiting the trenches: Exploring meanings and motivations in battlefield tourism," Tourism Management, Elsevier, vol. 32(4), pages 860-868.
    2. Sever, Ivan, 2015. "Importance-performance analysis: A valid management tool?," Tourism Management, Elsevier, vol. 48(C), pages 43-53.
    3. Chiara Garau, 2015. "Perspectives on Cultural and Sustainable Rural Tourism in a Smart Region: The Case Study of Marmilla in Sardinia (Italy)," Sustainability, MDPI, vol. 7(6), pages 1-23, May.
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    1. Kusio, Tomasz & Kudełko, Joanna & Borges, Alexandra & Delic, Anamarija & Stroila, Iulia, 2022. "Are there any differences in rural development challenges within European countries? Social and economic contexts from EU rural leaders," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 25(5), December.

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