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Home-grown middle eastern franchises: prospects for the future

Author

Listed:
  • Bassem M. Nasri

    (Prince Mohammad Bin Fahd University)

  • Pablo G. Collazzo

    (Grenoble Ecole de Management)

  • Dianne H. B. Welsh

    (The University of North Carolina at Greensboro)

Abstract

This research explores the local factors that drive the competitiveness of Middle Eastern food service franchises in international markets. The literature on franchising is largely concerned with the success and competitiveness of Western franchises in global markets, with little information on the Middle East. This is despite its relevance as a major franchise market, with an economy shifting towards oil-alternative businesses. When referenced, the region is depicted solely as a host to foreign franchise operations, overlooking the opportunities of local businesses to adopt franchising as a strategy for international expansion. A qualitative case study methodology is applied to prominent food service franchises from Lebanon and the United Arab Emirates. The cases highlight real experiences of success and failure in specific regional and international markets, and suggest that culture contributes to international competitiveness. Implications for future research are discussed.

Suggested Citation

  • Bassem M. Nasri & Pablo G. Collazzo & Dianne H. B. Welsh, 2021. "Home-grown middle eastern franchises: prospects for the future," International Entrepreneurship and Management Journal, Springer, vol. 17(4), pages 1657-1671, December.
    • Handle: RePEc:spr:intemj:v:17:y:2021:i:4:d:10.1007_s11365-020-00677-8
    DOI: 10.1007/s11365-020-00677-8
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    References listed on IDEAS

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