IDEAS home Printed from https://ideas.repec.org/a/spr/intemj/v17y2021i4d10.1007_s11365-020-00677-8.html
   My bibliography  Save this article

Home-grown middle eastern franchises: prospects for the future

Author

Listed:
  • Bassem M. Nasri

    (Prince Mohammad Bin Fahd University)

  • Pablo G. Collazzo

    (Grenoble Ecole de Management)

  • Dianne H. B. Welsh

    (The University of North Carolina at Greensboro)

Abstract

This research explores the local factors that drive the competitiveness of Middle Eastern food service franchises in international markets. The literature on franchising is largely concerned with the success and competitiveness of Western franchises in global markets, with little information on the Middle East. This is despite its relevance as a major franchise market, with an economy shifting towards oil-alternative businesses. When referenced, the region is depicted solely as a host to foreign franchise operations, overlooking the opportunities of local businesses to adopt franchising as a strategy for international expansion. A qualitative case study methodology is applied to prominent food service franchises from Lebanon and the United Arab Emirates. The cases highlight real experiences of success and failure in specific regional and international markets, and suggest that culture contributes to international competitiveness. Implications for future research are discussed.

Suggested Citation

  • Bassem M. Nasri & Pablo G. Collazzo & Dianne H. B. Welsh, 2021. "Home-grown middle eastern franchises: prospects for the future," International Entrepreneurship and Management Journal, Springer, vol. 17(4), pages 1657-1671, December.
    • Handle: RePEc:spr:intemj:v:17:y:2021:i:4:d:10.1007_s11365-020-00677-8
    DOI: 10.1007/s11365-020-00677-8
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11365-020-00677-8
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s11365-020-00677-8?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Shaoling Chen & Susheng Wang & Haisheng Yang, 2015. "Spatial Competition and Interdependence in Strategic Decisions: Empirical Evidence from Franchising," Economic Geography, Clark University, vol. 91(2), pages 165-204, April.
    2. Rajiv P. Dant & Rozenn Perrigot & Gérard Cliquet, 2008. "A cross-cultural comparison of the plural forms in franchise networks : United States, France, and Brazil," Post-Print halshs-00280723, HAL.
    3. Trochim, William M. K., 1989. "Outcome pattern matching and program theory," Evaluation and Program Planning, Elsevier, vol. 12(4), pages 355-366, January.
    4. Dant, Rajiv P. & Grünhagen, Marko & Windsperger, Josef, 2011. "Franchising Research Frontiers for the Twenty-First Century," Journal of Retailing, Elsevier, vol. 87(3), pages 253-268.
    5. Shaoling Chen & Susheng Wang & Haisheng Yang, 2015. "Spatial Competition and Interdependence in Strategic Decisions: Empirical Evidence from Franchising," Economic Geography, Taylor & Francis Journals, vol. 91(2), pages 165-204, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bassem M. Nasri & Pablo G. Collazzo & Dianne H. B. Welsh, 0. "Home-grown middle eastern franchises: prospects for the future," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-15.
    2. Mohamed Amara, 2016. "The linkages between formal and informal employment growth in Tunisia: a spatial simultaneous equations approach," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 56(1), pages 203-227, January.
    3. Lanchimba, Cintya & Welsh, Dianne H.B. & Fadairo, Muriel & Silva, Vivian-Lara D.S., 2021. "The impact of franchisor signaling on entrepreneurship in emerging markets," Journal of Business Research, Elsevier, vol. 131(C), pages 337-348.
    4. Bretas, Vanessa P.G. & Alon, Ilan, 2021. "Franchising research on emerging markets: Bibliometric and content analyses," Journal of Business Research, Elsevier, vol. 133(C), pages 51-65.
    5. Hadjielias, Elias & Dada, Olufunmilola (Lola) & Eliades, Kostas, 2021. "Entrepreneurial process in international multiunit franchise outlets: A social capital perspective," Journal of Business Research, Elsevier, vol. 134(C), pages 13-28.
    6. Patel, Pankaj C. & Kim, Kyoung Yong & Devaraj, Srikant & Li, Mingxiang, 2018. "Family Ties that B(l)ind: Do Family-Owned Franchisees Have Lower Financial Performance than Nonfamily-Owned Franchisees?," Journal of Retailing, Elsevier, vol. 94(2), pages 231-245.
    7. Dildar Hussain & Marijana Sreckovic & Josef Windsperger, 2018. "An organizational capability perspective on multi-unit franchising," Small Business Economics, Springer, vol. 50(4), pages 717-727, April.
    8. Fadairo, Muriel & Yu, Jianyu & Lanchimba, Cintya, 2017. "The Choice of Exclusive Dealing: Economic Rationales and Evidence from French Retail Chains," Journal of Retailing, Elsevier, vol. 93(3), pages 317-335.
    9. Geoffrey M. Kistruck & Paul W. Beamish, 2010. "The Interplay of Form, Structure, and Embeddedness in Social Intrapreneurship," Entrepreneurship Theory and Practice, , vol. 34(4), pages 735-761, July.
    10. Shern, David L. & Trochim, William M. K. & LaComb, Christina A., 1995. "The use of concept mapping for assessing fidelity of model transfer: An example from psychiatric rehabilitation," Evaluation and Program Planning, Elsevier, vol. 18(2), pages 143-153.
    11. Adel F. Almutairi & Glenn E. Gardner & Alexandra McCarthy, 2014. "Practical guidance for the use of a pattern‐matching technique in case‐study research: A case presentation," Nursing & Health Sciences, John Wiley & Sons, vol. 16(2), pages 239-244, June.
    12. Chun, JongSerl & Kim, Jinyung & Lee, Serim, 2023. "Development of a cyberbullying victimization scale for adolescents in South Korea," Children and Youth Services Review, Elsevier, vol. 144(C).
    13. Kathryn Kadous & Yuepin (Daniel) Zhou, 2019. "How Does Intrinsic Motivation Improve Auditor Judgment in Complex Audit Tasks?," Contemporary Accounting Research, John Wiley & Sons, vol. 36(1), pages 108-131, March.
    14. Magali Chaudey & Muriel Fadairo & Frédéric Perdreau, 2020. "Do retailers benefit from network affiliation in all locations," Economics Bulletin, AccessEcon, vol. 40(2), pages 1623-1633.
    15. Muriel Fadairo & Cyntia Lanchimba & Miguel Yangari, 2016. "Optimal Monetary Provisions and Risk Aversion in Plural Form Franchise Network. A Model of Incentives with Heterogeneous Agents," Working Papers 1602, Groupe d'Analyse et de Théorie Economique Lyon St-Étienne (GATE Lyon St-Étienne), Université de Lyon.
    16. Muriel Fadairo & Cintya Lanchimba, 2014. "Organizational choices and performance in distribution systems," Applied Economics, Taylor & Francis Journals, vol. 46(14), pages 1609-1623, May.
    17. Adamus-Matuszyńska Anna & Dzik Piotr, 2023. "The Place as a Brand. Theory and Practise of the Place Branding," Economics and Culture, Sciendo, vol. 20(1), pages 17-29, June.
    18. Muriel Fadairo & Cintya Lanchimba Lopez, 2012. "Performance in distribution systems : What is the influence of the upstream firm’s organizational choices ?," Working Papers 1224, Groupe d'Analyse et de Théorie Economique Lyon St-Étienne (GATE Lyon St-Étienne), Université de Lyon.
    19. Erceg, Aleksandar & Boškovska, Vera, 2020. "Franchising In Macedonia – Opportunities And Threats," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 11(2), pages 171-182.
    20. Kretinin, Andrey & Anokhin, Sergey & Wincent, Joakim, 2020. "Exploring the antecedents of franchise internationalization," Journal of Business Research, Elsevier, vol. 112(C), pages 422-430.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:intemj:v:17:y:2021:i:4:d:10.1007_s11365-020-00677-8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.