IDEAS home Printed from https://ideas.repec.org/a/vrs/ecobus/v35y2021i1p149-164n9.html
   My bibliography  Save this article

Examination of the Role of Corporate Branding in Achieving Business Excellence Requirements in Agencies of Algerian Companies

Author

Listed:
  • Derroum Ahmed

    (MQEMADD Lab, University of Djelfa, DGRSTD, Algeria)

  • Haouati Ouarda

    (MQEMADD Lab, University of Djelfa, DGRSTD, Algeria)

Abstract

This study seeks to define the role of corporate brands in achieving business excellence by conducting a field study on the agencies of Algerian mobile operators “Mobilis” and “Djezzy” in the state of Djelfa where the questionnaire has been used for the collection of opinions sample (45 employees) and then processed with the statistical program (SPSS). The results have shown that there is high awareness of corporate brands and business excellence. We have also found that the two dimensions of corporate brand (strategic vision, stakeholder image) affect the business excellence, whereas the organizational culture does not affect it. The results have also demonstrated that corporate brands as a group explain 47 % of the variation in business excellence, while the difference test have demonstrated that the awareness of the sample about “corporate brands” is not different according to the company but the awareness of the business excellence is in favor of the company “Mobilis” at the expense of the mobile operator “Djezzy”.

Suggested Citation

  • Derroum Ahmed & Haouati Ouarda, 2021. "Examination of the Role of Corporate Branding in Achieving Business Excellence Requirements in Agencies of Algerian Companies," Economics and Business, Sciendo, vol. 35(1), pages 149-164, January.
    • Handle: RePEc:vrs:ecobus:v:35:y:2021:i:1:p:149-164:n:9
    DOI: 10.2478/eb-2021-0010
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/eb-2021-0010
    Download Restriction: no
    File URL: https://libkey.io/10.2478/eb-2021-0010?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Felicia Naatu, 2016. "Brand Building for Competitive Advantage in the Ghanaian Jewelry Industry," International Review of Management and Marketing, Econjournals, vol. 6(3), pages 551-558.
    2. Flevy Lasrado, 2018. "Achieving Organizational Excellence," Management for Professionals, Springer, number 978-3-319-70075-5, December.
    3. Flevy Lasrado & Vijay Pereira, 2018. "Achieving Sustainable Business Excellence," Springer Books, Springer, number 978-3-319-73314-2, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. repec:eur:ejesjr:377 is not listed on IDEAS
    2. Shahrunnizan bin Moin, 2023. "Business Excellence Model for the Business Performance of Small and Medium Enterprises in Malaysia ," GATR Journals gjbssr633, Global Academy of Training and Research (GATR) Enterprise.
    3. Miriam Jankalová & Radoslav Jankal, 2020. "How to Characterize Business Excellence and Determine the Relation between Business Excellence and Sustainability," Sustainability, MDPI, vol. 12(15), pages 1-25, July.
    4. Giuseppe Colella & Cesare Amatulli & Maria Pilar Martinez-Ruiz, 2020. "Social Media Marketing and Luxury Consumption: A Literature Review," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(4), pages 1-30, March.
    5. Flevy Lasrado & Norhayati Zakaria, 2020. "Go green! Exploring the organizational factors that influence self-initiated green behavior in the United Arab Emirates," Asia Pacific Journal of Management, Springer, vol. 37(3), pages 823-850, September.

    More about this item

    Keywords

    Business excellence; Choose Brands; Corporate brands; Mobile network operators;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:ecobus:v:35:y:2021:i:1:p:149-164:n:9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.