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Compulsive Buying Behaviour in Estonian Market

Author

Listed:
  • Raudsepp Marju

    (LHV)

  • Parts Oliver

    (Tallinn University of Technology)

Abstract

This research is conducted about compulsive buying behaviour in Estonia. The current research purpose is to find out how many people are affected by compulsive buying behaviour in Estonia and what factors are influencing this phenomenon. The research compares compulsive and usual buyers’ behavioural differences. The sample was 310 respondents and the research revealed that 8% of the respondents were compulsive consumers. Compulsive behaviour is influenced by materialistic factors.

Suggested Citation

  • Raudsepp Marju & Parts Oliver, 2015. "Compulsive Buying Behaviour in Estonian Market," Economics and Business, Sciendo, vol. 27(1), pages 81-85, August.
    • Handle: RePEc:vrs:ecobus:v:27:y:2015:i:1:p:81-85:n:13
    DOI: 10.1515/eb-2015-0013
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    References listed on IDEAS

    as
    1. O'Guinn, Thomas C & Faber, Ronald J, 1989. "Compulsive Buying: A Phenomenological Exploration," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 147-157, September.
    2. Nancy M. Ridgway & Monika Kukar-Kinney & Kent B. Monroe, 2008. "An Expanded Conceptualization and a New Measure of Compulsive Buying," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(4), pages 622-639, August.
    3. Richins, Marsha L & Dawson, Scott, 1992. "A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(3), pages 303-316, December.
    4. Sunghwan Yi, 2012. "Shame-Proneness as a Risk Factor of Compulsive Buying," Journal of Consumer Policy, Springer, vol. 35(3), pages 393-410, September.
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