Serial Mediation Of Perceived Usefulness And Ewom Adoption In Virtual Communities And The Moderating Effect Of Gender
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DOI: https://doi.org/10.20867/thm.29.1.8
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References listed on IDEAS
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More about this item
Keywords
spa; wellness tourism; service quality; assurance; SERVQUAL; Bangkok;All these keywords.
JEL classification:
- L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
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