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User adoption of physician's replies in an online health community: An empirical study

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  • Yanli Zhang
  • Xinmiao Li
  • Weiguo Fan

Abstract

Online health question‐and‐answer consultation with physicians is becoming a common phenomenon. However, it is unclear how users identify the most satisfying reply. Based on the dual‐process theory of knowledge adoption, we developed a conceptual model and empirical method to study which factors influence adoption of a reply. We extracted 6 variables for argument quality (Ease of understanding, Relevance, Completeness, Objectivity, Timeliness, Structure) and 4 for source credibility (Physician's online experience, Physician's offline expertise, Hospital location, Hospital level). The empirical results indicate that both central and peripheral routes affect user's adoption of a response. Physician's offline expertise negatively affects user's adoption decision, while physician's online experience positively affects it; this effect is positively moderated by user involvement.

Suggested Citation

  • Yanli Zhang & Xinmiao Li & Weiguo Fan, 2020. "User adoption of physician's replies in an online health community: An empirical study," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 71(10), pages 1179-1191, October.
    • Handle: RePEc:bla:jinfst:v:71:y:2020:i:10:p:1179-1191
    DOI: 10.1002/asi.24319
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