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Enjoyment of the Shopping Experience: Impact on Customers' Repatronage Intentions and Gender Influence

Author

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  • Cathy Hart
  • Andrew M. Farrell
  • Grazyna Stachow
  • Gary Reed
  • John W. Cadogan

Abstract

In this paper the authors investigate enjoyment of the shopping experience, its influence on consumers' intention to repatronise a regional shopping centre and the effect of gender differences on shopping enjoyment. Four dimensions of shopping enjoyment are proposed and a 16-item measure is developed to assess 536 consumer perceptions of the shopping experience across five counties in the United Kingdom. Findings indicate that shopping experience enjoyment has a significant positive influence upon customers' repatronage intentions. Furthermore, men are found to have a stronger relationship of enjoyment with repatronage than women. The implications of these results are discussed, together with managerial implications, study limitations, and future research directions.

Suggested Citation

  • Cathy Hart & Andrew M. Farrell & Grazyna Stachow & Gary Reed & John W. Cadogan, 2007. "Enjoyment of the Shopping Experience: Impact on Customers' Repatronage Intentions and Gender Influence," The Service Industries Journal, Taylor & Francis Journals, vol. 27(5), pages 583-604, July.
    • Handle: RePEc:taf:servic:v:27:y:2007:i:5:p:583-604
    DOI: 10.1080/02642060701411757
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    References listed on IDEAS

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    1. Charles Dennis, 2005. "Objects of Desire," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-50948-1, October.
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    Cited by:

    1. Christoph Teller & Jennifer A. Thomson, 2011. "Gender differences of shoppers in the marketing and management of retail agglomerations," The Service Industries Journal, Taylor & Francis Journals, vol. 32(6), pages 961-980, January.
    2. Sangeeta Peter & Victor Anandkumar, 2016. "Deconstructing the shopping experience of tourists to the Dubai Shopping Festival," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1199109-119, December.
    3. Hsiu-Hui Chang & Wenchang Fang, 2011. "The effects of shopping value on retail outcomes: a comparison between department stores and hypermarkets," The Service Industries Journal, Taylor & Francis Journals, vol. 32(14), pages 2249-2263, April.
    4. Nur A Khairunnisa & Ahmad Gamal, 2023. "Analyzing the impact of three-dimensional visibility value on shopping center retail unit rental prices," Environment and Planning B, , vol. 50(3), pages 621-641, March.
    5. Haiyan Hao & Yan Wang, 2024. "A Deep Learning Representation of Spatial Interaction Model for Resilient Spatial Planning of Community Business Clusters," Papers 2401.04849, arXiv.org.
    6. Foster, Jamye & McLelland, Melinda A., 2015. "Retail atmospherics: The impact of a brand dictated theme," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 195-205.
    7. Juracy Parente & Marcelo Moll Brandão, 2012. "Main street retail districts or shopping centers? comparing the preferences of low-income consumers," Brazilian Business Review, Fucape Business School, vol. 9(Special I), pages 154-179, March.
    8. Francioni, Barbara & Savelli, Elisabetta & Cioppi, Marco, 2018. "Store satisfaction and store loyalty: The moderating role of store atmosphere," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 333-341.
    9. Kacprzak, Agnieszka & Dziewanowska, Katarzyna, 2019. "Investigating the influence of consumer socio-demographic characteristics on the preferred type of consumption experience," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 24(4), pages 513-544.
    10. Brosdahl, Deborah J.C. & Carpenter, Jason M., 2011. "Shopping orientations of US males: A generational cohort comparison," Journal of Retailing and Consumer Services, Elsevier, vol. 18(6), pages 548-554.
    11. AbedRabbo, Majd & Hart, Cathryn & Ellis-Chadwick, Fiona & AlMalak, Zeina, 2022. "Towards rebuilding the highstreet: Learning from customers’ town centre shopping journeys," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    12. Francesca Canio & Manuel J. Sánchez-Franco & Elisa Martinelli, 0. "Exploring the main drivers influencing brand loyalty to motorway services areas in Italy," Italian Journal of Marketing, Springer, vol. 0, pages 1-17.
    13. Rafael Bravo & Iguácel Melero-Polo & Raúl López-Pérez, 2020. "Shopping resorts as vehicles of city marketing: the case of Puerto Venecia," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(2), pages 187-194, June.
    14. Bäckström, Kristina, 2011. "“Shopping as leisure: An exploration of manifoldness and dynamics in consumers shopping experiencesâ€," Journal of Retailing and Consumer Services, Elsevier, vol. 18(3), pages 200-209.
    15. Haoying Han & Noman Sahito & Thuy Van Thi Nguyen & Jinsoo Hwang & Muhammad Asif, 2019. "Exploring the Features of Sustainable Urban Form and the Factors that Provoke Shoppers towards Shopping Malls," Sustainability, MDPI, vol. 11(17), pages 1-20, September.
    16. Sebald, Anna Kathrin & Jacob, Frank, 2018. "Help welcome or not: Understanding consumer shopping motivation in curated fashion retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 188-203.
    17. Wong, Yue-Teng & Osman, Syuhaily & Jamaluddin, Askiah & Yin-Fah, Benjamin Chan, 2012. "Shopping motives, store attributes and shopping enjoyment among Malaysian youth," Journal of Retailing and Consumer Services, Elsevier, vol. 19(2), pages 240-248.
    18. Terblanche, Nic S., 2018. "Revisiting the supermarket in-store customer shopping experience," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 48-59.
    19. Manupol Jariyagodchakorn & Supeecha Panichpathom & Atcharawan Ngarmyarn & Jittaporn Sriboonjit & Yawaman Metapirak, 2013. "Factor Affecting Repatronage Intentions of Male Customers on Entertainment Services," ERES eres2013_303, European Real Estate Society (ERES).
    20. Sands, Sean & Harper, Elly & Ferraro, Carla, 2011. "Customer-to-noncustomer interactions: Extending the ‘social’ dimension of the store environment," Journal of Retailing and Consumer Services, Elsevier, vol. 18(5), pages 438-447.
    21. Brosdahl, Deborah J.C. & Carpenter, Jason M., 2012. "U.S. male generational cohorts: Retail format preferences, desired retail attributes, satisfaction and loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 19(6), pages 545-552.
    22. Mateja Kos Koklič, 2019. "Effect of Specialty Store Environment on Consumer’s Emotional States: The Moderating Role of Price Consciousness," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 31(1), pages 7-22.
    23. Swilley, Esther & Goldsmith, Ronald E., 2013. "Black Friday and Cyber Monday: Understanding consumer intentions on two major shopping days," Journal of Retailing and Consumer Services, Elsevier, vol. 20(1), pages 43-50.
    24. Francesca Canio & Manuel J. Sánchez-Franco & Elisa Martinelli, 2020. "Exploring the main drivers influencing brand loyalty to motorway services areas in Italy," Italian Journal of Marketing, Springer, vol. 2020(2), pages 125-141, September.

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