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Main street retail districts or shopping centers? comparing the preferences of low-income consumers

Author

Listed:
  • Juracy Parente

    (FGV-EAESP)

  • Marcelo Moll Brandão

    (UNINOVE)

Abstract

This study investigated the attitudes of low-income consumers, comparing their preferences between high street retail districts and shopping centers. The interviews were conducted in three representative retail districts in low-income neighborhoods in the city of São Paulo. Although the consumers were more satisfied with shopping centers, they still indicated stronger patronage intention for street shopping districts. Ten attractiveness factors were assessed as influencing the responses regarding these two types of retail agglomerations. While shopping malls received better evaluation on environment, infrastructure, variety of stores and security, the street districts were judged to be better regarding access and value. With the increasing purchasing power, degree of discernment and mobility of low-income consumers in Brazil, we believe that street retail districts, without intense efforts for revitalization, will tend to enter a severe process of deterioration.

Suggested Citation

  • Juracy Parente & Marcelo Moll Brandão, 2012. "Main street retail districts or shopping centers? comparing the preferences of low-income consumers," Brazilian Business Review, Fucape Business School, vol. 9(Special I), pages 154-179, March.
    • Handle: RePEc:bbz:fcpbbr:v:9:y:2012:i:specialissue:p:154-179
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    References listed on IDEAS

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    1. Cathy Hart & Andrew M. Farrell & Grazyna Stachow & Gary Reed & John W. Cadogan, 2007. "Enjoyment of the Shopping Experience: Impact on Customers' Repatronage Intentions and Gender Influence," The Service Industries Journal, Taylor & Francis Journals, vol. 27(5), pages 583-604, July.
    2. Eroglu, Sevgin A. & Machleit, Karen & Barr, Terri Feldman, 2005. "Perceived retail crowding and shopping satisfaction: the role of shopping values," Journal of Business Research, Elsevier, vol. 58(8), pages 1146-1153, August.
    3. Kumar, V. & George, Morris & Pancras, Joseph, 2008. "Cross-buying in retailing: Drivers and consequences," Journal of Retailing, Elsevier, vol. 84(1), pages 15-27.
    4. Anastasia Loukaitou-Sideris, 2000. "Revisiting Inner-City Strips: A Framework for Community and Economic Development," Economic Development Quarterly, , vol. 14(2), pages 165-181, May.
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    1. Ogechi Adeola & Isaiah Adisa & Adenike Moradeyo & Oserere Ibelegbu, 2023. "Mall Environment and Mall Value as Antecedents of Customer Loyalty in Shopping Malls: Evidence from Sub-Saharan Africa," Sustainability, MDPI, vol. 15(4), pages 1-14, February.

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