Shopping orientations of US males: A generational cohort comparison
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DOI: 10.1016/j.jretconser.2011.07.005
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- Cathy Hart & Andrew M. Farrell & Grazyna Stachow & Gary Reed & John W. Cadogan, 2007. "Enjoyment of the Shopping Experience: Impact on Customers' Repatronage Intentions and Gender Influence," The Service Industries Journal, Taylor & Francis Journals, vol. 27(5), pages 583-604, July.
- Bove, Liliana L. & Nagpal, Anish & Dorsett, Adlai David S., 2009. "Exploring the determinants of the frugal shopper," Journal of Retailing and Consumer Services, Elsevier, vol. 16(4), pages 291-297.
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Keywords
US retail industry; Shopping orientations; Generational cohort; Consumer behavior; Males;All these keywords.
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