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Diffusion and Assimilation of Government Microblogging: Evidence from Chinese cities

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  • Liang Ma

Abstract

Internationally, the public sector is adopting social media applications (e.g. Twitter and social networking services (SNS)) to harness cutting-edge information technology (IT) developments, but we know little about what drives the diffusion of these applications. In this paper, I adapt the Berry-Berry policy and innovation diffusion model to explain the diffusion and assimilation of government microblogging, supplementing its four dimensions (learning, competition, upper-tier mandate and public pressure) with organizational resources and capacity. Data on 282 prefecture-level cities in China are employed to test several theoretical hypotheses empirically. Horizontal competition is found to be significantly and positively associated with the assimilation of government microblogging, although the other three dimensions are found not to be its key antecedents. Consistent with the study's hypotheses, the results support the significantly positive effects of fiscal resources and IT capacity. Municipal wealth, size and administrative ranking are also positively and significantly correlated with the number of government microblogs.

Suggested Citation

  • Liang Ma, 2014. "Diffusion and Assimilation of Government Microblogging: Evidence from Chinese cities," Public Management Review, Taylor & Francis Journals, vol. 16(2), pages 274-295, February.
    • Handle: RePEc:taf:pubmgr:v:16:y:2014:i:2:p:274-295
    DOI: 10.1080/14719037.2012.725763
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    References listed on IDEAS

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    1. Chung, Jae Ho, 2000. "Central Control and Local Discretion in China: Leadership and Implementation during Post-Mao Decollectivization," OUP Catalogue, Oxford University Press, number 9780198297772.
    2. J. Scott Long & Jeremy Freese, 2006. "Regression Models for Categorical Dependent Variables using Stata, 2nd Edition," Stata Press books, StataCorp LP, edition 2, number long2, March.
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    Cited by:

    1. Seunghwan Myeong & Michael J. Ahn & Younhee Kim & Shengli Chu & Woojong Suh, 2021. "Government Data Performance: The Roles of Technology, Government Capacity, and Globalization through the Effects of National Innovativeness," Sustainability, MDPI, vol. 13(22), pages 1-14, November.
    2. Lihua Wang & Xin Luo, 2021. "Understanding the Interplay Between Government Microblogs and Citizen Engagement: Evidence from China," Electronic Commerce Research, Springer, vol. 21(2), pages 487-520, June.
    3. Huiying Zhang & Zijian Zhu, 2024. "Mobile Government Service Promotion Strategies: Exploring Sustainable Development Pathways Based on Provincial Government Practices in China," Sustainability, MDPI, vol. 16(16), pages 1-21, August.
    4. Simone Pizzi & Sara Moggi & Fabio Caputo & Pierfelice Rosato, 2021. "Social media as stakeholder engagement tool: CSR communication failure in the oil and gas sector," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(2), pages 849-859, March.
    5. Biao Huang & Jiebing Wu & Li Ye, 2023. "Fiscal decentralization, intergovernmental mobility, and the innovativeness of local governments' policy response in COVID‐19: Evidence from China," Public Administration & Development, Blackwell Publishing, vol. 43(2), pages 196-206, May.
    6. Hyunjung Ji & Mark Patrick Tate, 2021. "Spillover effects of central cities on sustainability efforts in a metropolitan area," Policy Sciences, Springer;Society of Policy Sciences, vol. 54(1), pages 95-121, March.
    7. Chen Benjamin Minhao & Li Zhiyu, 2018. "The Foundations of Judicial Diffusion in China: Evidence from an Experiment," Review of Law & Economics, De Gruyter, vol. 14(3), pages 1-27, November.
    8. Sun, Hao & Su, Jun & Ma, Liang, 2021. "The diffusion of the utility tunnel policy: Evidence from Chinese cities," Utilities Policy, Elsevier, vol. 72(C).

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