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Mussels, Tourism and Community Development: A Case Study of Place Branding Through Food Festivals in Rural North Jutland, Denmark

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  • Bodil Stilling Blichfeldt
  • Henrik Halkier

Abstract

Rural areas are facing prospects of marginalization and peripherality in an age of globalization where the attention of governments and media focuses increasingly on the (lack of) competitiveness of urban and metropolitan regions in Europe. Many rural areas have, therefore, searched for ways to improve their position vis-à-vis other localities by mobilizing local resources and employing policy tools that are believed to foster indigenous social and economic development, including place branding. Unsurprisingly, using food as a means to profile rural localities has become widespread, with branding efforts revolving around local food festivals that commodify local cultural resources. The article attempts to illuminate the challenges faced by branding processes in rural areas through a case study of Løgstør, a small rural town in North Jutland, Denmark, which builds its branding efforts around an annual mussel festival. The analysis focuses on the relationship between stakeholders and branding strategies, and in particular aims to uncover the role of the food festival in aggravating or alleviating inherent tensions between different stakeholders and target groups. It is argued that in the case of Løgstør making a food festival pivotal, a signature event for the place branding efforts has been created, which appeals to both external and internal audiences, and that this may hold wider lessons for place-branding initiatives in other small towns across Europe.

Suggested Citation

  • Bodil Stilling Blichfeldt & Henrik Halkier, 2014. "Mussels, Tourism and Community Development: A Case Study of Place Branding Through Food Festivals in Rural North Jutland, Denmark," European Planning Studies, Taylor & Francis Journals, vol. 22(8), pages 1587-1603, August.
    • Handle: RePEc:taf:eurpls:v:22:y:2014:i:8:p:1587-1603
    DOI: 10.1080/09654313.2013.784594
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    Citations

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    Cited by:

    1. Getz, Donald & Page, Stephen J., 2016. "Progress and prospects for event tourism research," Tourism Management, Elsevier, vol. 52(C), pages 593-631.
    2. Zenzile E. Mbinza, 2024. "Connecting place branding to social and governance constructs in Johannesburg, South Africa," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(3), pages 408-423, September.
    3. Barbora Gulisova & Chris Horbel & Egon Noe, 2021. "Rural place branding from a multi-level perspective: a Danish example," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(3), pages 231-248, September.
    4. Ian Merrell & Frances Rowe & Paul Cowie & Menelaos Gkartzios, 2021. "‘Honey pot’ rural enterprise hubs as micro-clusters: Exploring their role in creativity-led rural development," Local Economy, London South Bank University, vol. 36(7-8), pages 589-605, November.
    5. Eric Beckman & Mark Traynor, 2019. "Utilizing trade market analysis to identify the economic impact of a multiday special event in Miami Beach, Florida," Tourism Economics, , vol. 25(2), pages 253-273, March.
    6. Stella Kladou & Nikolaos Trihas, 2021. "Place Branding through Resource Integration and Gastro-Cultural Experiences: A Transnational Perspective," Tourism and Hospitality, MDPI, vol. 3(1), pages 1-14, December.
    7. Lisa-Mari Coughlan & Melville Saayman, 2018. "The Relationship Between The Culinary Preference And Culinary Satisfaction," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 24(2), pages 235-256, December.
    8. Luiza Ossowska & Dorota Janiszewska & Gregory Kwiatkowski & Dariusz Kloskowski, 2023. "The Impact of Local Food Festivals on Rural Areas’ Development," Sustainability, MDPI, vol. 15(2), pages 1-17, January.
    9. Barbora Gulisova, 2021. "Rural place branding processes: a meta-synthesis," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 17(4), pages 368-381, December.
    10. Rabbiosi, Chiara, 2016. "Place branding performances in tourist local food shops," Annals of Tourism Research, Elsevier, vol. 60(C), pages 154-168.
    11. Chiara Rinaldi, 2017. "Food and Gastronomy for Sustainable Place Development: A Multidisciplinary Analysis of Different Theoretical Approaches," Sustainability, MDPI, vol. 9(10), pages 1-25, September.
    12. Dariusz Kloskowski & Grzegorz Kwiatkowski & Dorota Janiszewska & Luiza Ossowska, 2023. "The Role of Metropolitan Areas in the Spatial Differentiation of Food Festivals," Sustainability, MDPI, vol. 15(13), pages 1-21, July.
    13. Nicola Camatti & Simon Wallington, 2023. "Co-creation and internal place branding: a case study of Plettenberg Bay, South Africa," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(4), pages 525-534, December.

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