Measuring advertising intensity and intangible capital in the Greek food industry*
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Abstract
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DOI: 10.1080/00036840500217267
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References listed on IDEAS
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- Sizhong Sun, 2014. "Foreign Entry and Firm Advertising Intensity: Evidence from China," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 45(1), pages 79-97, August.
- Jian Xu & Feng Liu & You-hua Chen, 2019. "R&D, Advertising and Firms’ Financial Performance in South Korea: Does Firm Size Matter?," Sustainability, MDPI, vol. 11(14), pages 1-16, July.
- Dimitris Hatzinikolaou, 2010. "Econometric Errors in an _Applied Economics_ Article," Econ Journal Watch, Econ Journal Watch, vol. 7(2), pages 107-112, May.
- Hatzinikolaou, Dimitris, 2012. "Failure in the market for reviewing economics papers: Good readers, bad referees, and ugly papers," MPRA Paper 45384, University Library of Munich, Germany, revised 26 Sep 2012.
- Paul Amadieu & Jean-Laurent Viviani, 2010.
"Intangible effort and performance: the case of the French wine industry,"
Agribusiness, John Wiley & Sons, Ltd., vol. 26(2), pages 280-306.
- Paul Amadieu & Jean-Laurent Viviani, 2010. "Intangibles Effort and Performance: The Case of the French Wine Industry," Post-Print hal-00840142, HAL.
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