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The Advertising Capital Controversy

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  • Ayanian, Robert

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  • Ayanian, Robert, 1983. "The Advertising Capital Controversy," The Journal of Business, University of Chicago Press, vol. 56(3), pages 349-364, July.
    • Handle: RePEc:ucp:jnlbus:v:56:y:1983:i:3:p:349-64
    DOI: 10.1086/296205
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    Cited by:

    1. Rakotoarisoa, Manitra A. & Henneberry, Shida Rastegari & Shapouri, Shahla & Trueblood, Michael A., 2003. "The Export Market For Differentiated Processed Agricultural Products: The Role Of Factor Prices And Fixed Costs," 2003 Annual meeting, July 27-30, Montreal, Canada 21964, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Carol Corrado & Charles Hulten & Daniel Sichel, 2009. "Intangible Capital And U.S. Economic Growth," Review of Income and Wealth, International Association for Research in Income and Wealth, vol. 55(3), pages 661-685, September.
    3. Hung-Chao Yu & Wen-Ying Wang & Chingfu Chang, 2015. "The stock market valuation of intellectual capital in the IT industry," Review of Quantitative Finance and Accounting, Springer, vol. 45(2), pages 279-304, August.
    4. Athanasia Mavrommati & Athanasios Papadopoulos, 2005. "Measuring advertising intensity and intangible capital in the Greek food industry," Applied Economics, Taylor & Francis Journals, vol. 37(15), pages 1777-1787.
    5. Kirsten Wüst & Bernd Kuppinger, 2012. "Is everything just a game? From the discrete to the continuous time modeling of corporate strategy games," Metrika: International Journal for Theoretical and Applied Statistics, Springer, vol. 23(3), pages 211-228, December.
    6. Neelotpaul Banerjee & Somroop Siddhanta, 2015. "An Empirical Investigation on the Impact of Marketing Communication Expenditure on Firms’ Profitability: Evidence from India," Global Business Review, International Management Institute, vol. 16(4), pages 609-622, August.
    7. Michel Glais, 1987. "Les fondements micro-économiques de la jurisprudence concurrentielle (française et européenne)," Revue Économique, Programme National Persée, vol. 38(1), pages 75-116.
    8. Charles R. Hulten & Xiaohui Hao, 2008. "What is a Company Really Worth? Intangible Capital and the "Market to Book Value" Puzzle," NBER Working Papers 14548, National Bureau of Economic Research, Inc.

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