IDEAS home Printed from https://ideas.repec.org/a/bla/agecon/v18y1998i2p191-198.html
   My bibliography  Save this article

Advertising, concentration and profitability in Greek food manufacturing industries

Author

Listed:
  • A. Vlachvei
  • K. Oustapassidis

Abstract

The conventional framework for cross‐sectional studies of industrial organisation focuses on the hypothesised relations among structure, conduct and performance (SCP). This paper investigates these relationships for the food and beverage manufacturing industries in a European country, i.e., Greece. 3SLS method is used to estimate the parameters of the profitability, concentration and advertising model for a sample of 38 four‐digit industries in 1994. The main results, which are in line with the relevant empirical work, show that profitability is determined by advertising, which, in turn, is affected by both profitability and concentration, while the latter is determined by economies of scale.

Suggested Citation

  • A. Vlachvei & K. Oustapassidis, 1998. "Advertising, concentration and profitability in Greek food manufacturing industries," Agricultural Economics, International Association of Agricultural Economists, vol. 18(2), pages 191-198, March.
    • Handle: RePEc:bla:agecon:v:18:y:1998:i:2:p:191-198
    DOI: 10.1111/j.1574-0862.1998.tb00498.x
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/j.1574-0862.1998.tb00498.x
    Download Restriction: no
    File URL: https://libkey.io/10.1111/j.1574-0862.1998.tb00498.x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Buxton, A J & Davies, S W & Lyons, B R, 1984. "Concentration and Advertising in Consumer and Producer Markets," Journal of Industrial Economics, Wiley Blackwell, vol. 32(4), pages 451-464, June.
    2. Hausman, Jerry, 2015. "Specification tests in econometrics," Applied Econometrics, Russian Presidential Academy of National Economy and Public Administration (RANEPA), vol. 38(2), pages 112-134.
    3. Connolly, Robert A & Hirschey, Mark, 1984. "R&D, Market Structure, and Profits: A Value-Based Approach," The Review of Economics and Statistics, MIT Press, vol. 66(4), pages 682-686, November.
    4. Gisser, Micha, 1991. "Advertising, Concentration and Profitability in Manufacturing," Economic Inquiry, Western Economic Association International, vol. 29(1), pages 148-165, January.
    5. Bresnahan, Timothy F., 1989. "Empirical studies of industries with market power," Handbook of Industrial Organization, in: R. Schmalensee & R. Willig (ed.), Handbook of Industrial Organization, edition 1, volume 2, chapter 17, pages 1011-1057, Elsevier.
    6. Cubbin, John & Geroski, Paul A, 1987. "The Convergence of Profits in the Long Run: Inter-firm and Inter-industry Comparisons," Journal of Industrial Economics, Wiley Blackwell, vol. 35(4), pages 427-442, June.
    7. Curry, B & George, K D, 1983. "Industrial Concentration: A Survey," Journal of Industrial Economics, Wiley Blackwell, vol. 31(3), pages 203-255, March.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Emilio Galdeano-Gómez, 2008. "Does an Endogenous Relationship Exist between Environmental and Economic Performance? A Resource-Based View on the Horticultural Sector," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 40(1), pages 73-89, May.
    2. Vadivelu Thusyanthy, 2018. "Celebrity Endorsement and Brand Credibility in the Carbonated Soft Drink Industry in Sri Lanka," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(7), pages 1-93, June.
    3. Pascal L. Ghazalian, 2016. "Processed Food Trade of Greece with EU and Non-EU Countries: An Empirical Analysis," International Journal of Food and Beverage Manufacturing and Business Models (IJFBMBM), IGI Global, vol. 1(2), pages 15-30, July.
    4. Korner, Julia & Weiss, Christoph R., 2001. "Die Zyklik der Profite in der Ernährungswirtschaft: Ein internationaler Vergleich," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 50(03), pages 1-5.
    5. Athanasia Mavrommati & Athanasios Papadopoulos, 2005. "Measuring advertising intensity and intangible capital in the Greek food industry," Applied Economics, Taylor & Francis Journals, vol. 37(15), pages 1777-1787.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Akbar Ullah & Ejaz Ghani & Attiya Y. Javed, 2013. "Market Power and Industrial Performance in Pakistan," PIDE-Working Papers 2013:88, Pakistan Institute of Development Economics.
    2. Micha Gisser & Raymond Sauer, 2000. "The Aggregate Relation between Profits and Concentration is Consistent with Cournot Behavior," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 16(3), pages 229-246, May.
    3. Boyd, Roy G. & Jung, Chulho & Seldon, Barry J., 1995. "The market structure of the US aluminum industry," Journal of Economics and Business, Elsevier, vol. 47(3), pages 293-301, August.
    4. Nakajima, Toru, 2012. "Estimating Time Variation of Market Power: Case of U.S. Soybean Exports," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124775, Agricultural and Applied Economics Association.
    5. Luis Orea & Jevgenijs Steinbuks, 2018. "Estimating Market Power In Homogenous Product Markets Using A Composed Error Model: Application To The California Electricity Market," Economic Inquiry, Western Economic Association International, vol. 56(2), pages 1296-1321, April.
    6. K. Sudhir, 2001. "Structural Analysis of Manufacturer Pricing in the Presence of a Strategic Retailer," Marketing Science, INFORMS, vol. 20(3), pages 244-264, October.
    7. Schmalensee, Richard L., 1987. "Empirical studies of rivalrous behavior," Working papers 1990-87., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    8. Richards, Timothy J. & Hamilton, Stephen F. & Yonezawa, Koichi, 2018. "Retail Market Power in a Shopping Basket Model of Supermarket Competition," Journal of Retailing, Elsevier, vol. 94(3), pages 328-342.
    9. Hyun‐Hoon Lee & Chung Mo Koo & Euijeong Park, 2008. "Are Exports of China, Japan and Korea Diverted in the Major Regional Trading Blocs?," The World Economy, Wiley Blackwell, vol. 31(7), pages 841-860, July.
    10. Oh, Ilfan, 2019. "Autonomy of profit rate distribution and its dynamics from firm size measures: A statistical equilibrium approach," BERG Working Paper Series 146, Bamberg University, Bamberg Economic Research Group.
    11. Ramesh Jangili, 2020. "Profitability in emerging markets: Efficiency or market power? A Study of Indian firms," Indira Gandhi Institute of Development Research, Mumbai Working Papers 2020-003, Indira Gandhi Institute of Development Research, Mumbai, India.
    12. Bernhofen, Daniel M. & Xu, Peng, 2000. "Exchange rates and market power: evidence from the petrochemical industry," Journal of International Economics, Elsevier, vol. 52(2), pages 283-297, December.
    13. Andreas Georgiadis & Christos N. Pitelis, 2010. "The Interrelationship between HR, Strategy and Profitability in Service SMEs: Empirical Evidence from the UK Tourism Hospitality and Leisure Sector," CEP Discussion Papers dp0972, Centre for Economic Performance, LSE.
    14. Wong, Herbert S., 1996. "Market structure and the role of consumer information in the physician services industry: An empirical test," Journal of Health Economics, Elsevier, vol. 15(2), pages 139-160, April.
    15. Wilson, Wesley W. & Wilson, William W., 2001. "Deregulation, rate incentives, and efficiency in the railroad market," Research in Transportation Economics, Elsevier, vol. 6(1), pages 1-24, January.
    16. Martin Feldkircher & Michael Sigmund, 2017. "Comparing market power at home and abroad: evidence from Austrian banks and their subsidiaries in CESEE," Focus on European Economic Integration, Oesterreichische Nationalbank (Austrian Central Bank), issue Q3/17, pages 59-77.
    17. Bhattacharjeean, Arnab & Majumdar, Sumit K., 2011. "How much does industry matter in an emerging market economy?," SIRE Discussion Papers 2011-51, Scottish Institute for Research in Economics (SIRE).
    18. Toker Doganoglu & Daniel Klapper, 2006. "Goodwill and dynamic advertising strategies," Quantitative Marketing and Economics (QME), Springer, vol. 4(1), pages 5-29, March.
    19. Aurora Garcia-Gallego & Nikolaos Georgantzis, 1999. "Dominance in the Tetra Pak Case: An Empirical Approach," European Journal of Law and Economics, Springer, vol. 7(2), pages 137-161, March.
    20. Apella, Ignacio, 2006. "Heterogeneous demand and market segmentation: the Argentine pension funds system," Revista CEPAL, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL), August.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:agecon:v:18:y:1998:i:2:p:191-198. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://edirc.repec.org/data/iaaeeea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.