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Advertising, concentration and profitability in Greek food manufacturing industries

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  • Vlachvei, A.
  • Oustapassidis, K.

Abstract

The conventional framework for cross‐sectional studies of industrial organisation focuses on the hypothesised relations among structure, conduct and performance (SCP). This paper investigates these relationships for the food and beverage manufacturing industries in a European country, i.e., Greece. 3SLS method is used to estimate the parameters of the profitability, concentration and advertising model for a sample of 38 four‐digit industries in 1994. The main results, which are in line with the relevant empirical work, show that profitability is determined by advertising, which, in turn, is affected by both profitability and concentration, while the latter is determined by economies of scale.
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  • Vlachvei, A. & Oustapassidis, K., 1998. "Advertising, concentration and profitability in Greek food manufacturing industries," Agricultural Economics, Blackwell, vol. 18(2), pages 191-198, March.
    • Handle: RePEc:eee:agecon:v:18:y:1998:i:2:p:191-198
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    References listed on IDEAS

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    7. Bresnahan, Timothy F., 1989. "Empirical studies of industries with market power," Handbook of Industrial Organization, in: R. Schmalensee & R. Willig (ed.), Handbook of Industrial Organization, edition 1, volume 2, chapter 17, pages 1011-1057, Elsevier.
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    Cited by:

    1. Athanasia Mavrommati & Athanasios Papadopoulos, 2005. "Measuring advertising intensity and intangible capital in the Greek food industry," Applied Economics, Taylor & Francis Journals, vol. 37(15), pages 1777-1787.
    2. Korner, Julia & Weiss, Christoph R., 2001. "Die Zyklik der Profite in der Ernährungswirtschaft: Ein internationaler Vergleich," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 50(03), pages 1-5.
    3. Pascal L. Ghazalian, 2016. "Processed Food Trade of Greece with EU and Non-EU Countries: An Empirical Analysis," International Journal of Food and Beverage Manufacturing and Business Models (IJFBMBM), IGI Global, vol. 1(2), pages 15-30, July.
    4. Emilio Galdeano-Gómez, 2008. "Does an Endogenous Relationship Exist between Environmental and Economic Performance? A Resource-Based View on the Horticultural Sector," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 40(1), pages 73-89, May.
    5. Vadivelu Thusyanthy, 2018. "Celebrity Endorsement and Brand Credibility in the Carbonated Soft Drink Industry in Sri Lanka," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(7), pages 1-93, June.

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