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Towards a theory of values-based labeling

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  • Elizabeth Barham

Abstract

An outline of a theory ofvalues-based labeling as a social movementargues that it is motivated by the need tore-embed the agro-food economy in the largersocial economy. A review of some basic premisesof embeddedness theories derived from the workof Karl Polanyi reveals their connection toparticular values-based labeling efforts. Fromthis perspective, values-based labelingpresents itself as primarily an ethical andmoral effort to counter unsustainable trendswithin presently existing capitalism. Theselabels distinguish themselves from ordinarycommercial labels by a focus on processand on quality. Evaluating thetransformative potential and progressive natureof values-based labeling poses a key challenge.One avenue for gauging this potential isconventions theory. This approach can beadapted to consider the decision makingprocesses that go on within values-basedlabeling groups, as well as consumer decisionmaking based on such labels, as instances ofwhat is termed a politics of ethical judgment.The conclusion emphasizes the need for moreresearch in this area and suggests how it couldbe furthered. Copyright Kluwer Academic Publishers 2002

Suggested Citation

  • Elizabeth Barham, 2002. "Towards a theory of values-based labeling," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 19(4), pages 349-360, December.
    • Handle: RePEc:spr:agrhuv:v:19:y:2002:i:4:p:349-360
    DOI: 10.1023/A:1021152403919
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    References listed on IDEAS

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    1. Douglas Murray & Laura Raynolds, 2000. "Alternative trade in bananas: Obstacles and opportunities for progressive social change in the global economy," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 17(1), pages 65-74, March.
    2. Jonathan Murdoch & Terry Marsden & Jo Banks, 2000. "Quality, Nature, and Embeddedness: Some Theoretical Considerations in the Context of the Food Sector," Economic Geography, Taylor & Francis Journals, vol. 76(2), pages 107-125, April.
    3. Eve Chiapello & Luc Boltanski, 1999. "Le nouvel esprit du capitalisme," Post-Print hal-00680085, HAL.
    4. Laura Raynolds, 2000. "Re-embedding global agriculture: The international organic and fair trade movements," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 17(3), pages 297-309, September.
    5. Patricia Allen & Martin Kovach, 2000. "The capitalist composition of organic: The potential of markets in fulfilling the promise of organic agriculture," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 17(3), pages 221-232, September.
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    Cited by:

    1. Bellows Anne C. & Onyango Benjamin & Diamond Adam & Hallman William K, 2008. "Understanding Consumer Interest in Organics: Production Values vs. Purchasing Behavior," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 6(1), pages 1-31, May.
    2. Staricco, Juan Ignacio, 2017. "Transforming or Reproducing Conventional Socioeconomic Relations? Introducing a Regulationist Framework for the Assessment of Fairtrade," World Development, Elsevier, vol. 93(C), pages 206-218.
    3. Starobin, Shana M., 2021. "Credibility beyond compliance: Uncertified smallholders in sustainable food systems," Ecological Economics, Elsevier, vol. 180(C).
    4. Raynolds, Laura T., 2009. "Mainstreaming Fair Trade Coffee: From Partnership to Traceability," World Development, Elsevier, vol. 37(6), pages 1083-1093, June.
    5. Hatanaka, Maki, 2010. "Certification, Partnership, and Morality in an Organic Shrimp Network: Rethinking Transnational Alternative Agrifood Networks," World Development, Elsevier, vol. 38(5), pages 706-716, May.

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