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Indicators of strategic intuition for SMEs' entrepreneurs: evidence from Thailand

Author

Listed:
  • Somnuk Aujirapongpan

    (Walailak University, Thailand)

  • Yaninee Songkajorn

    (Walailak University, Thailand)

  • Yuttachai Hareebin

    (Phuket Rajabhat University, Thailand)

  • Sirichai Deelers

    (Silpakorn University, Thailand)

  • Jaturon Jutidharabongse

    (Walailak University, Thailand)

Abstract

The main objective of this research is to study and develop the strategic intuition indicators of small and medium-sized enterprises (SMEs) in Thailand. The results will serve as a guideline for creating a model to develop the strategic intuition capability of entrepreneurs in Thailand in the future. The research studies relevant literature from empirical data and tests the consistency of a linear structural relationship model by using component analysis techniques. A questionnaire was used to collect data from a sample of entrepreneurs who are SMEs from the database of the Thailand Exporter Directory, the Ministry of Commerce. The results showed that the developed strategic intuition model is in harmony with empirical data, with the strategic intuition variables consisting of three main components: (1) Sensing capabilities, (2) Aggressive thinking capabilities, and (3) Strategic decision capabilities, with a positive value. It was also found that in each component of the measurement model, strategic insight had the same straightness, and the variability of the structural confidence values passed the standard criteria.

Suggested Citation

  • Somnuk Aujirapongpan & Yaninee Songkajorn & Yuttachai Hareebin & Sirichai Deelers & Jaturon Jutidharabongse, 2020. "Indicators of strategic intuition for SMEs' entrepreneurs: evidence from Thailand," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(2), pages 51-63, December.
    • Handle: RePEc:ssi:jouesi:v:8:y:2020:i:2:p:51-63
    DOI: 10.9770/jesi.2020.8.2(3)
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    References listed on IDEAS

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    2. J. Robert Mitchell & Paul N. Friga & Ronald K. Mitchell, 2005. "Untangling the Intuition Mess: Intuition as a Construct in Entrepreneurship Research," Entrepreneurship Theory and Practice, , vol. 29(6), pages 653-679, November.
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    5. Jaturon Jutidharabongse & Somnuk Aujirapongpan & Supit Ritkaew, 2020. "Dynamic knowledge management capability and strategic intuition of Thai entrepreneurs," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(4), pages 2955-2966, June.
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    More about this item

    Keywords

    strategic intuition; intuition indicator; entrepreneurs; Small and Medium-sized Enterprises (SMEs); Thailand;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M40 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - General
    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration

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