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Navigating on the key drivers for a transition to a green economy: evidence from women entrepreneurs in South Africa

Author

Listed:
  • Eugine Tafadzwa Maziriri

    (University of the Free State, South Africa)

  • Miston Mapuranga

    (Da Vinci Institute for Technology Management, South Africa)

  • Tafadzwa Clementine Maramura

    (University of Fort Hare, South Africa)

  • Ogochukwu I. Nzewi

    (University of Fort Hare, South Africa)

Abstract

This research aims to determine how women entrepreneurs engaged in green entrepreneurship can help build a green economy in South Africa. The study was conducted using a non-probability conveniently selected sample of women green entrepreneurs operating in Gauteng Province, South Africa. A qualitative approach was followed involving semi-structured face to face interviews and focus groups with the selected participants. The collected data were analysed using thematic analysis. After the thematic analysis, four themes (drivers) for a Transition to a Green Economy emerged, which are green entrepreneurship education, the need for financial resources, green women entrepreneurs networking programmes and implementation for new green policies. The findings of the study will assist determine how women entrepreneurs work and engage in the green sector. Furthermore, this research makes a valuable contribution towards creating new knowledge in the green entrepreneurship sector by comprehending how women can help build a greener economy in South Africa.

Suggested Citation

  • Eugine Tafadzwa Maziriri & Miston Mapuranga & Tafadzwa Clementine Maramura & Ogochukwu I. Nzewi, 2019. "Navigating on the key drivers for a transition to a green economy: evidence from women entrepreneurs in South Africa," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(2), pages 1686-1703, December.
    • Handle: RePEc:ssi:jouesi:v:7:y:2019:i:2:p:1686-1703
    DOI: 10.9770/jesi.2019.7.2(62)
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    References listed on IDEAS

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    1. Jan Jonker & Bartjan W. Pennink, 2010. "The Essence of Methodology," Springer Books, in: The Essence of Research Methodology, chapter 0, pages 21-41, Springer.
    2. Maria Johanna Christina Schouten, 2019. "Undoing gender inequalities: insights from the Portuguese perspective," Post-Print hal-02163006, HAL.
    3. Meyer, Susan & Hofmeyr, Jane, 1995. "Evaluation needs in South African education: A policy perspective," Evaluation and Program Planning, Elsevier, vol. 18(4), pages 355-363.
    4. Nkosivile Welcome Madinga & Eugine Tafadzwa Maziriri, 2018. "Why do Generation Y’s Share Viral Advertisements? Implications for the Sustainability of a Business," Journal of Reviews on Global Economics, Lifescience Global, vol. 7, pages 934-945.
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    Cited by:

    1. Aistė Čapienė & Aušra Rūtelionė & Manuela Tvaronavičienė, 2021. "Pro-Environmental and Pro-Social Engagement in Sustainable Consumption: Exploratory Study," Sustainability, MDPI, vol. 13(4), pages 1-20, February.
    2. Yangfan Lu & Abdella Kosa Chebo & Shepherd Dhliwayo & Semu Bacha Negasa, 2022. "The Paradox in the Ecological Side of Corporate Entrepreneurship Sustainability: A Research Agenda and Policy Direction," Sustainability, MDPI, vol. 14(22), pages 1-18, November.
    3. Agnė Šimelytė & Manuela Tvaronavičienė, 2022. "Technology Transfer from Nordic Capital Parenting Companies to Lithuanian and Estonian Subsidiaries or Joint Capital Companies: The Analysis of the Obtained Primary Data," Data, MDPI, vol. 7(10), pages 1-23, October.
    4. Tetyana Pimonenko & Yuriy Bilan & Jakub Horák & Liudmyla Starchenko & Waldemar Gajda, 2020. "Green Brand of Companies and Greenwashing under Sustainable Development Goals," Sustainability, MDPI, vol. 12(4), pages 1-15, February.

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    More about this item

    Keywords

    green entrepreneurship; women entrepreneurs; green economy;
    All these keywords.

    JEL classification:

    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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