IDEAS home Printed from https://ideas.repec.org/a/spr/svcbiz/v9y2015i2p281-295.html
   My bibliography  Save this article

Marketing tradition-bound products through storytelling: a case study of a Japanese sake brewery

Author

Listed:
  • Yong-sook Lee
  • Woo-jin Shin

Abstract

This study examines storytelling as a marketing strategy to revitalize the tradition-bound Japanese sake industry. The case analyzed in this study is Kida Brewery located in Nara Prefecture. This research focuses on sake masters (called “Toji”), who have laid the foundation for the globalization of sake and their indomitable craftsmanship. This study provides strategic insights on developing new marketing and production approaches which can help revitalize the sake industry in Japan. Kida Brewery has almost 300 years of history and family tradition as a sake brewery. The storytelling of its tradition and production methods can be an innovative way to engage customers to achieve their loyalty. Also this study will provide a new opportunity for traditional Japanese sake masters to learn new strategies to cope with challenges such as global supply chain, succession of the master culture and family business, and technology adoption. Copyright The Author(s) 2015

Suggested Citation

  • Yong-sook Lee & Woo-jin Shin, 2015. "Marketing tradition-bound products through storytelling: a case study of a Japanese sake brewery," Service Business, Springer;Pan-Pacific Business Association, vol. 9(2), pages 281-295, June.
    • Handle: RePEc:spr:svcbiz:v:9:y:2015:i:2:p:281-295
    DOI: 10.1007/s11628-013-0227-5
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1007/s11628-013-0227-5
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1007/s11628-013-0227-5?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ward Roofthooft, 2010. "Customer equity: a creative tool for SMEs in the services industry," Service Business, Springer;Pan-Pacific Business Association, vol. 4(1), pages 37-48, March.
    2. Ana Jiménez-Zarco & María Martínez-Ruiz & Alicia Izquierdo-Yusta, 2011. "Key service innovation drivers in the tourism sector: empirical evidence and managerial implications," Service Business, Springer;Pan-Pacific Business Association, vol. 5(4), pages 339-360, December.
    3. Ángeles Montoro-Sánchez, 2009. "Competitive dynamics and business models in service business: a promising research subject," Service Business, Springer;Pan-Pacific Business Association, vol. 3(4), pages 311-318, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Miruna Radu-Lefebvre & James Davis & William Gartner, 2024. "Legacy in Family Business: A Systematic Literature Review and Future Research Agenda," Post-Print hal-04515862, HAL.
    2. Grazia Chiara Elmo & Gabriella Arcese & Marco Valeri & Stefano Poponi & Francesco Pacchera, 2020. "Sustainability in Tourism as an Innovation Driver: An Analysis of Family Business Reality," Sustainability, MDPI, vol. 12(15), pages 1-14, July.
    3. Beatriz Forés & Zélia Breithaupt Janssen & Heitor Takashi Kato, 2021. "A Bibliometric Overview of Tourism Family Business," Sustainability, MDPI, vol. 13(22), pages 1-33, November.
    4. Yi-Ching Hsieh & Hung-Chang Chiu & Yun-Chia Tang & Chen-Hao Liu, 2018. "Understanding the influences of story elements in service businesses," Service Business, Springer;Pan-Pacific Business Association, vol. 12(3), pages 601-619, September.
    5. Chikako Ishizuka & Tseng Kuo-Che & Yasuyuki Kishi, 2022. "Reviving tradition-bound products: a case of value co-creation using rhetorical history," Service Business, Springer;Pan-Pacific Business Association, vol. 16(4), pages 1015-1033, December.
    6. Mukesh, Hasirumane Venkatesh & Bailey, Ajay, 2023. "Bringing context to the foreground: Explaining the early-stage career development of next-generation family business members," Journal of Family Business Strategy, Elsevier, vol. 14(4).
    7. Beliaeva, Tatiana & Ferasso, Marcos & Kraus, Sascha & Mahto, Raj V., 2022. "Marketing and family firms: Theoretical roots, research trajectories, and themes," Journal of Business Research, Elsevier, vol. 144(C), pages 66-79.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Insu Cho & Heejun Park & Joseph Kim, 2012. "The moderating effect of innovation protection mechanisms on the competitiveness of service firms," Service Business, Springer;Pan-Pacific Business Association, vol. 6(3), pages 369-386, September.
    2. Soon-Goo Hong & Hyun-Mi Lee, 2015. "Developing Gamcheon Cultural Village as a tourist destination through co-creation," Service Business, Springer;Pan-Pacific Business Association, vol. 9(4), pages 749-769, December.
    3. Ana Isabel Polo Peña & Dolores María Frías Jamilena & Miguel Ángel Rodríguez Molina, 2017. "The effects of perceived value on loyalty: the moderating effect of market orientation adoption," Service Business, Springer;Pan-Pacific Business Association, vol. 11(1), pages 93-116, March.
    4. Montserrat Jiménez-Partearroyo & Ana Medina-López & Sudhir Rana, 2024. "Business intelligence and business analytics in tourism: insights through Gioia methodology," International Entrepreneurship and Management Journal, Springer, vol. 20(3), pages 2287-2321, September.
    5. Yongfei Li & Sang-Gun Lee & Myungjai Kong, 2019. "The industrial impact and competitive advantage of China’s ICT industry," Service Business, Springer;Pan-Pacific Business Association, vol. 13(1), pages 101-127, March.
    6. Lai-Yu Cheng & Chih-Wei Yang, 2013. "Conceptual analysis and implementation of an integrated CRM system for service providers," Service Business, Springer;Pan-Pacific Business Association, vol. 7(2), pages 307-328, June.
    7. Bernini, Cristina & Galli, Federica, 2023. "Innovation, productivity and spillover effects in the Italian accommodation industry," Economic Modelling, Elsevier, vol. 119(C).
    8. Yang Yang & Lin Guo & Zhuling Zhong & Mu Zhang, 2018. "Selection of Technological Innovation for Service-Orientated Enterprises," Sustainability, MDPI, vol. 10(11), pages 1-13, October.
    9. Yi-Ching Hsieh & Hung-Chang Chiu & Yun-Chia Tang & Chen-Hao Liu, 2018. "Understanding the influences of story elements in service businesses," Service Business, Springer;Pan-Pacific Business Association, vol. 12(3), pages 601-619, September.
    10. Hui-Ling Huang, 2014. "Performance effects of aligning service innovation and the strategic use of information technology," Service Business, Springer;Pan-Pacific Business Association, vol. 8(2), pages 171-195, June.
    11. Pedro Guedes de Carvalho & Zélia Serrasqueiro & Paulo Maças Nunes, 2013. "Profitability determinants of fitness SMEs: Empirical evidence from Portugal using panel data," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 417-430, June.
    12. Luis Miranda-Gumucio & Ignacio Gil-Pechuán & Daniel Palacios-Marqués, 2013. "An exploratory study of the determinants of switching and loyalty in prepaid cell phone users. An application of concept mapping," Service Business, Springer;Pan-Pacific Business Association, vol. 7(4), pages 603-622, December.
    13. Dong Hyun Lee & Ga Youn Hong & Sang-Gun Lee, 2019. "The relationship among competitive advantage, catch-up, and linkage effects: a comparative study on ICT industry between South Korea and India," Service Business, Springer;Pan-Pacific Business Association, vol. 13(3), pages 603-624, September.
    14. Diego R. Medina-Muñoz & Rita D. Medina-Muñoz & Alexander Zúñiga-Collazos, 2013. "Tourism and Innovation in China and Spain: A Review of Innovation Research on Tourism," Tourism Economics, , vol. 19(2), pages 319-337, April.
    15. Nor Asiah Omar & Muhamad Azrin Nazri & Syed Shah Alam & Azhar Ahmad, 2016. "Assessing the Factors Influencing Service Innovation Capabilities and Performance," Information Management and Business Review, AMH International, vol. 8(4), pages 52-63.
    16. Edward Ku, 2014. "Putting forth marketing competencies strength with collaborating partners in the hotel industry," Service Business, Springer;Pan-Pacific Business Association, vol. 8(4), pages 679-697, December.
    17. Insu Cho & Heejun Park & Jeongil Choi, 2011. "The impact of diversity of innovation channels on innovation performance in service firms," Service Business, Springer;Pan-Pacific Business Association, vol. 5(3), pages 277-294, September.
    18. Palanisamy Ganesan & Manohar Sridhar, 2016. "Service Innovation and Customer Performance of Telecommunication Service Provider: A Study on Mediation Effect of Corporate Reputation," Corporate Reputation Review, Palgrave Macmillan, vol. 19(1), pages 77-101, February.
    19. Jen-Son Cheng & Yong Xiang & Peter J. Sher & Chia-Wei Liu, 2018. "Artistic intervention, intellectual capital, and service innovation: a case study of a Taiwan’s hotel," Service Business, Springer;Pan-Pacific Business Association, vol. 12(1), pages 169-201, March.
    20. Sojung Kim & Byungun Yoon, 2012. "Developing a process of concept generation for new product-service systems: a QFD and TRIZ-based approach," Service Business, Springer;Pan-Pacific Business Association, vol. 6(3), pages 323-348, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:svcbiz:v:9:y:2015:i:2:p:281-295. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.