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Key service innovation drivers in the tourism sector: empirical evidence and managerial implications

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  • Ana Jiménez-Zarco
  • María Martínez-Ruiz
  • Alicia Izquierdo-Yusta

Abstract

This study highlights the importance of market orientation and the use of information and communication technologies (ICT) as determinants of service innovation activity for companies in the tourism sector. In doing so, the study provides a means to classify companies as innovative or not. Using a sample of 100 Spanish firms from different branches of the tourism sector, we confirm and extend prior research. In particular, market orientation—especially a customer orientation—is critical for developing new services that lead to competitive advantages. In addition, ICT have a dual, direct, and indirect influence on service innovation. Copyright Springer-Verlag 2011

Suggested Citation

  • Ana Jiménez-Zarco & María Martínez-Ruiz & Alicia Izquierdo-Yusta, 2011. "Key service innovation drivers in the tourism sector: empirical evidence and managerial implications," Service Business, Springer;Pan-Pacific Business Association, vol. 5(4), pages 339-360, December.
    • Handle: RePEc:spr:svcbiz:v:5:y:2011:i:4:p:339-360
    DOI: 10.1007/s11628-011-0118-6
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    References listed on IDEAS

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    7. Diego R. Medina-Muñoz & Rita D. Medina-Muñoz & Alexander Zúñiga-Collazos, 2013. "Tourism and Innovation in China and Spain: A Review of Innovation Research on Tourism," Tourism Economics, , vol. 19(2), pages 319-337, April.
    8. Palanisamy Ganesan & Manohar Sridhar, 2016. "Service Innovation and Customer Performance of Telecommunication Service Provider: A Study on Mediation Effect of Corporate Reputation," Corporate Reputation Review, Palgrave Macmillan, vol. 19(1), pages 77-101, February.
    9. Nor Asiah Omar & Muhamad Azrin Nazri & Syed Shah Alam & Azhar Ahmad, 2016. "Assessing the Factors Influencing Service Innovation Capabilities and Performance," Information Management and Business Review, AMH International, vol. 8(4), pages 52-63.
    10. Montserrat Jiménez-Partearroyo & Ana Medina-López & Sudhir Rana, 2024. "Business intelligence and business analytics in tourism: insights through Gioia methodology," International Entrepreneurship and Management Journal, Springer, vol. 20(3), pages 2287-2321, September.
    11. Yi-Ching Hsieh & Hung-Chang Chiu & Yun-Chia Tang & Chen-Hao Liu, 2018. "Understanding the influences of story elements in service businesses," Service Business, Springer;Pan-Pacific Business Association, vol. 12(3), pages 601-619, September.
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    13. Yang Yang & Lin Guo & Zhuling Zhong & Mu Zhang, 2018. "Selection of Technological Innovation for Service-Orientated Enterprises," Sustainability, MDPI, vol. 10(11), pages 1-13, October.
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