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Developing Gamcheon Cultural Village as a tourist destination through co-creation

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  • Soon-Goo Hong
  • Hyun-Mi Lee

Abstract

Co-creation refers to the process of collaborative creation of new values by stakeholders together. Co-creation strategies can be utilized not only in business organizations but also by local communities. The objective of this study is to apply the co-creation approach to activate residents’ participation for developing shared goals in a real-world situation involving the Gamcheon Culture Village Regeneration Project in Korea. To this end, a combination of literature review and qualitative data collected through in-depth interviews with regional residents, public officials, and experts was undertaken using grounded theory. Based on the results of the analysis, an activation plan for co-creation was suggested along with a model for expanding residents’ participation in the project. This study contributes to the accumulated knowledge in the area of co-creation. It also provides actual demonstration of how the co-creation process works in a real-world situation. Copyright Springer-Verlag Berlin Heidelberg 2015

Suggested Citation

  • Soon-Goo Hong & Hyun-Mi Lee, 2015. "Developing Gamcheon Cultural Village as a tourist destination through co-creation," Service Business, Springer;Pan-Pacific Business Association, vol. 9(4), pages 749-769, December.
    • Handle: RePEc:spr:svcbiz:v:9:y:2015:i:4:p:749-769
    DOI: 10.1007/s11628-014-0252-z
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    References listed on IDEAS

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    1. Silvana Trimi & Silvana Faja & Shanggeun Rhee, 2009. "Impact of the Internet on interorganizational relationships," Service Business, Springer;Pan-Pacific Business Association, vol. 3(1), pages 63-83, March.
    2. Ángeles Montoro-Sánchez, 2009. "Competitive dynamics and business models in service business: a promising research subject," Service Business, Springer;Pan-Pacific Business Association, vol. 3(4), pages 311-318, December.
    3. Sang M. Lee & David L. Olson & Silvana Trimi, 2010. "Strategic innovation in the convergence era," International Journal of Management and Enterprise Development, Inderscience Enterprises Ltd, vol. 9(1), pages 1-12.
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    Citations

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    Cited by:

    1. Chiara Aleffi & Sabrina Tomasi & Concetta Ferrara & Gigliola Paviotti & Chiara Mignani & Alessio Cavicchi, 2018. "Living labs and co-creation techniques for university-business cooperation: a case study," AGRICOLTURA ISTITUZIONI MERCATI, FrancoAngeli Editore, vol. 2018(2), pages 109-131.
    2. HsiuJu Rebecca Yen & Hoa Pham Thi & Eldon Y. Li, 2021. "Understanding customer-centric socialization in tourism services," Service Business, Springer;Pan-Pacific Business Association, vol. 15(4), pages 695-723, December.
    3. Songyi Kim & Youngeun Kang & Jin-Han Park & Sung-Eun Kang, 2021. "The Impact of Residents’ Participation on Their Support for Tourism Development at a Community Level Destination," Sustainability, MDPI, vol. 13(9), pages 1-15, April.
    4. Le Nguyen Hau & Pham Ngoc Tram Anh & Pham Ngoc Thuy, 2017. "The effects of interaction behaviors of service frontliners on customer participation in the value co-creation: a study of health care service," Service Business, Springer;Pan-Pacific Business Association, vol. 11(2), pages 253-277, June.
    5. Kim, Dong W. & Trimi, Silvana & Hong, Soon G. & Lim, Seongbae, 2020. "Effects of co-creation on organizational performance of small and medium manufacturers," Journal of Business Research, Elsevier, vol. 109(C), pages 574-584.

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