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Frontline service employees’ customer-related social stressors, emotional exhaustion, and service recovery performance: customer orientation as a moderator

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  • Taegoo Kim
  • Soyon Paek
  • Chang Choi
  • Gyehee Lee

Abstract

This study investigates the structural relationships among customer-related social stressors (disproportionate customer expectation, ambiguous customer expectation, disliked customers, and customers’ verbal aggression), emotional exhaustion, and service recovery performance, with customer orientation (CO) serving as a moderator between customer-related social stressors and emotional exhaustion as well as emotional exhaustion and service recovery performance. The study uses data collected from a survey of 1,014 frontline service employees in Korea’s tourism service sectors. The results indicate that customer-related social stressors positively influence emotional exhaustion; emotional exhaustion negatively influences service recovery performance; and CO acts as a moderator. CO moderates both the effects of customer-related social stressors on emotional exhaustion and those of emotional exhaustion on service recovery performance, by weakening the effects for higher CO employees. This study contributes to both theory and practice by combining the four constructs of customer-related social stressors, emotional exhaustion, service recovery performance, and CO in addition to examining their relationships while focusing on customer-related factors. Copyright Springer-Verlag 2012

Suggested Citation

  • Taegoo Kim & Soyon Paek & Chang Choi & Gyehee Lee, 2012. "Frontline service employees’ customer-related social stressors, emotional exhaustion, and service recovery performance: customer orientation as a moderator," Service Business, Springer;Pan-Pacific Business Association, vol. 6(4), pages 503-526, December.
    • Handle: RePEc:spr:svcbiz:v:6:y:2012:i:4:p:503-526
    DOI: 10.1007/s11628-012-0164-8
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    6. Lifang Shu & Haiying Wei & Leiqing Peng, 2019. "Making the Customer Orientation of Salespeople Unsustainable—The Moderating Effect of Emotional Exhaustion," Sustainability, MDPI, vol. 11(3), pages 1-15, January.
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    8. Valentina Sommovigo & Ilaria Setti & Piergiorgio Argentero, 2019. "The Role of Service Providers’ Resilience in Buffering the Negative Impact of Customer Incivility on Service Recovery Performance," Sustainability, MDPI, vol. 11(1), pages 1-22, January.
    9. Yuan-Shuh Lii & May-Ching Ding & Chih-Huang Lin, 2018. "Fair or Unfair: The Moderating Effect of Sustainable CSR Practices on Anticipatory Justice Following Service Failure Recovery," Sustainability, MDPI, vol. 10(12), pages 1-21, December.
    10. Adil Zahoor & Mushtaq Ahmad Siddiqi, 2023. "Customer Incivility and Service Recovery Performance: Job Crafting as a Buffer," Vision, , vol. 27(2), pages 178-188, April.
    11. Salih DURSUN & Oğuz BAŞOL, 2020. "Müşteri Sözlü Saldırganlığının Çalışanların İşten Ayrılma Niyeti Üzerine Etkisi: Duygusal Tükenmenin Aracılık Rolü The Effect of Verbal Customer Aggression on Employee," Journal of Social Policy Conferences, Istanbul University, Faculty of Economics, vol. 0(78), pages 147-169, June.
    12. Cao, Xiongfei & Yu, Lingling, 2019. "Exploring the influence of excessive social media use at work: A three-dimension usage perspective," International Journal of Information Management, Elsevier, vol. 46(C), pages 83-92.
    13. Ayşe Banu Elmadağ & Alexander E. Ellinger, 2018. "Alleviating job stress to improve service employee work affect: the influence of rewarding," Service Business, Springer;Pan-Pacific Business Association, vol. 12(1), pages 121-141, March.
    14. Sean O’Brady & Virginia Doellgast, 2021. "Collective Voice and Worker Well‐being: Union Influence on Performance Monitoring and Emotional Exhaustion in Call Centers," Industrial Relations: A Journal of Economy and Society, Wiley Blackwell, vol. 60(3), pages 307-337, July.
    15. Melián-González, Santiago, 2022. "Gig economy delivery services versus professional service companies: Consumers’ perceptions of food-delivery services," Technology in Society, Elsevier, vol. 69(C).

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