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Tourists' shopping experiences at street markets: Cross-country research

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  • Correia, Antónia
  • Kozak, Metin

Abstract

Considering shopping as one of the most important motivations for travel, this study focuses on tourists' shopping attitudes towards street markets while on a vacation. Specifically, this study proposes and tests a conceptual model that assesses how price consciousness and perceived utility, as critical drivers of attitudes in street markets, may influence tourist satisfaction and future intentions. As opposed to the structure of previous research, this study is also based on a cross-national comparative study conducted among foreign tourists visiting Algarve, Portugal and Bodrum, Turkey, in the summer of 2011. Study findings confirm that price and utility perceptions are the most important marketplace cues and higher level of satisfaction moderates tourists' willingness to return or recommend street markets in both destinations.

Suggested Citation

  • Correia, Antónia & Kozak, Metin, 2016. "Tourists' shopping experiences at street markets: Cross-country research," Tourism Management, Elsevier, vol. 56(C), pages 85-95.
    • Handle: RePEc:eee:touman:v:56:y:2016:i:c:p:85-95
    DOI: 10.1016/j.tourman.2016.03.026
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    References listed on IDEAS

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    Cited by:

    1. Li, Fangxuan (Sam) & Ryan, Chris, 2018. "Souvenir shopping experiences: A case study of Chinese tourists in North Korea," Tourism Management, Elsevier, vol. 64(C), pages 142-153.
    2. Tolkach, Denis & Pratt, Stephen & Zeng, Christine Y.H., 2017. "Ethics of Chinese & Western tourists in Hong Kong," Annals of Tourism Research, Elsevier, vol. 63(C), pages 83-96.
    3. David Bienvenido-Huertas & Fátima Farinha & Miguel José Oliveira & Elisa M. J. Silva & Rui Lança, 2020. "Challenge for Planning by Using Cluster Methodology: The Case Study of the Algarve Region," Sustainability, MDPI, vol. 12(4), pages 1-16, February.
    4. Silva, Emmanuel Sirimal & Hassani, Hossein, 2022. "‘Modelling’ UK tourism demand using fashion retail sales," Annals of Tourism Research, Elsevier, vol. 95(C).
    5. Heesup Han & Wei Quan & Eloy Gil-Cordero & Juan-Pedro Cabrera-Sánchez & Jongsik Yu, 2021. "Performance of Retail Stores at Airports and Their Role in Boosting Traveler Satisfaction and Willingness to Repurchase," Sustainability, MDPI, vol. 13(2), pages 1-14, January.
    6. Nazia Nabi, 2023. "Segmenting travellers of luxury destinations in a post-pandemic era," Service Business, Springer;Pan-Pacific Business Association, vol. 17(3), pages 747-770, September.
    7. Brida, Juan Gabriel & Tokarchuk, Oksana, 2017. "Tourists' spending and adherence to shopping plans: The case of the christmas market in Merano, Italy," Tourism Management, Elsevier, vol. 61(C), pages 55-62.
    8. Stephen Pratt & Christine YH Zeng, 2020. "The economic value and determinants of tourists’ counterfeit purchases: The case of Hong Kong," Tourism Economics, , vol. 26(1), pages 155-178, February.

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