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The perceived image of multi-asset tourist destinations: investigating congruence across different content types

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  • Narcís Bassols-Gardella

    (Universitat Rovira i Virgili)

  • Lluís Coromina

Abstract

Destination image has become a crucial topic in tourism studies. However, research has scarcely considered multiple online content sources when studying the image of destinations. This paper examines different types of user-generated content in order to evaluate whether and how this content reflects the evolution of a destination’s image, and its congruence therein. The research focuses on a multi-asset tourist destination, i.e., one which draws different market segments. The results show a relatively high degree in congruence and evolution of the destination’s attractions, but also questions bits of theories on communication congruence as well as attractions’ evolution theories.

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  • Narcís Bassols-Gardella & Lluís Coromina, 2022. "The perceived image of multi-asset tourist destinations: investigating congruence across different content types," Service Business, Springer;Pan-Pacific Business Association, vol. 16(1), pages 57-75, March.
    • Handle: RePEc:spr:svcbiz:v:16:y:2022:i:1:d:10.1007_s11628-021-00472-7
    DOI: 10.1007/s11628-021-00472-7
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