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An analysis of the utilization of Facebook by local Korean governments for tourism development and the network of smart tourism ecosystem

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  • Park, Ji Hoon
  • Lee, Cheolhan
  • Yoo, Changsok
  • Nam, Yoonjae

Abstract

This study investigated the utilization of Facebook by local Korean governments for the purposes of tourism development. The results indicate that most local Korean governments actively manage online tools such as Facebook, to communicate with the public and offer a wide range of information to promote tourism. A notable finding is that the level of local governmental could affect the level of social networking site use for tourism. It is claimed that the varying level of social networking site use is because the scale of the tourism industry and the level of information and communication technology innovation could vary with different types of municipalities. Through network analyses, the study also shows that Korean local governments’ Facebook pages are co-related in the Facebook system as part of a smart tourism ecosystem, and that the smart tourism ecosystem facilitated by Facebook offerings is associated with governmental utilization of Facebook for activating local tourism.

Suggested Citation

  • Park, Ji Hoon & Lee, Cheolhan & Yoo, Changsok & Nam, Yoonjae, 2016. "An analysis of the utilization of Facebook by local Korean governments for tourism development and the network of smart tourism ecosystem," International Journal of Information Management, Elsevier, vol. 36(6), pages 1320-1327.
    • Handle: RePEc:eee:ininma:v:36:y:2016:i:6:p:1320-1327
    DOI: 10.1016/j.ijinfomgt.2016.05.027
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    References listed on IDEAS

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    Cited by:

    1. Gianluca Solazzo & Ylenia Maruccia & Valentina Ndou & Pasquale Del Vecchio, 2022. "How to exploit Big Social Data in the Covid-19 pandemic: the case of the Italian tourism industry," Service Business, Springer;Pan-Pacific Business Association, vol. 16(3), pages 417-443, September.
    2. Shiau, Wen-Lung & Dwivedi, Yogesh K. & Lai, He-Hong, 2018. "Examining the core knowledge on facebook," International Journal of Information Management, Elsevier, vol. 43(C), pages 52-63.
    3. Narcís Bassols-Gardella & Lluís Coromina, 2022. "The perceived image of multi-asset tourist destinations: investigating congruence across different content types," Service Business, Springer;Pan-Pacific Business Association, vol. 16(1), pages 57-75, March.
    4. Jiayu Kang & Xuejun Duan & Wei Yan & Zhiyuan Ma, 2022. "Spatial Differentiation and Impact Factors of Tourism Development: A Case Study of the Central Plains, China," Sustainability, MDPI, vol. 14(12), pages 1-14, June.
    5. Ye Tan & Pingan Xiang & Shuning Liu & Liang Yu, 2023. "Evaluating provincial tourism competitiveness in China: an empirical application based on the EM-MGM-SNA model," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(1), pages 506-527, January.
    6. Josué Gutiérrez-Barroso & Alberto Javier Báez-García & Francisco Flores-Muñoz, 2019. "Emerging Practices in Facebook at National Parks," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 66(4), pages 573-595, December.
    7. Hwayoon Seok & Yoonjae Nam, 2022. "A Social Network Analysis of International Creative Goods Flow," Sustainability, MDPI, vol. 14(8), pages 1-19, April.
    8. Kim, Myung Ja & Lee, Choong-Ki & Bonn, Mark, 2017. "Obtaining a better understanding about travel-related purchase intentions among senior users of mobile social network sites," International Journal of Information Management, Elsevier, vol. 37(5), pages 484-496.
    9. Yuwen Zhang & Marios Sotiriadis & Shiwei Shen, 2022. "Investigating the Impact of Smart Tourism Technologies on Tourists’ Experiences," Sustainability, MDPI, vol. 14(5), pages 1-21, March.
    10. Muhammad Irfan & Muhammad Shaukat Malik & Syeda Khadija Zubair, 2022. "Impact of Vlog Marketing on Consumer Travel Intent and Consumer Purchase Intent With the Moderating Role of Destination Image and Ease of Travel," SAGE Open, , vol. 12(2), pages 21582440221, May.

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