Factors affecting consumer purchase intention towards environmentally friendly products: a case of generation Z studying at universities in Phnom Penh
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DOI: 10.1007/s43546-021-00085-2
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- László Mucha, 2024. "Applying the theory of planned behavior to examine the customer behavior towards craft bakery products: evidence from Hungary," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-13, December.
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Keywords
Subjective norm; Planned behavior control; Attitude toward environmentally friendly products; Willingness to pay; Environmental concern; Purchase intention;All these keywords.
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