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Intention postgradualer Bindung: Warum Studenten der Wirtschaftswissenschaften nach dem Examen dem Alumniverein beitreten wollen

Author

Listed:
  • Stefan Hoffmann

    (Technische Universität Dresden)

  • Stefan Müller

    (Technische Universität Dresden)

Abstract

Zusammenfassung Anders als in den USA ist es für deutsche studenten eine bewusste Entscheidung, dem Alumniverein ihrer universität beizutreten. Deshalb identifizieren die Autoren jene Faktoren, die erklären helfen, ob Studenten im Verlauf ihres Hauptstudiums die Absicht entwickeln, sich nach dem Examen an ihre Hochschule zu binden. Die Autoren argumentieren, dass sich die Bindungsabsicht (Intention postgradualer Bindung, IPB) in Abhängigkeit von der Zufriedenheit mit der Servicequalität der Hochschule, der integration in das akademische Leben, dem Nutzen, den der Absolventenverein während des Studiums stiftet, dem emotionalen Commitment sowie dem Commitment mit dem Studiengang entwickelt. Das postulierte Modell wird auf Basis der Aussagen von 136 studierenden der Betriebswirtschaftslehre mit Hilfe von PLS geprüft. Die Auskünfte von 110 studierenden anderer wirtschaftswissenschaftlicher Studiengänge belegen die externe Validität. Aus den Befunden werden Vorschläge für eine aktive Alumniarbeit abgeleitet.

Suggested Citation

  • Stefan Hoffmann & Stefan Müller, 2008. "Intention postgradualer Bindung: Warum Studenten der Wirtschaftswissenschaften nach dem Examen dem Alumniverein beitreten wollen," Schmalenbach Journal of Business Research, Springer, vol. 60(6), pages 570-600, September.
    • Handle: RePEc:spr:sjobre:v:60:y:2008:i:6:d:10.1007_bf03372806
    DOI: 10.1007/BF03372806
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    References listed on IDEAS

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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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