IDEAS home Printed from https://ideas.repec.org/a/spr/scient/v93y2012i1d10.1007_s11192-012-0640-x.html
   My bibliography  Save this article

Exploring Web keyword analysis as an alternative to link analysis: a multi-industry case

Author

Listed:
  • Liwen Vaughan

    (University of Western Ontario)

  • Esteban Romero-Frías

    (University of Granada)

Abstract

The study explored the feasibility of using Web keyword analysis as an alternative to link analysis and tested the feasibility in a multi-industry environment. The keyword is the organization’s name, in this case the company name. American companies from five industries were included in the study. The study found that the Web visibility of a company as measured by the number of Webpages on which the company name appears correlates with the company’s business measures (revenue, profits, and assets). The correlation coefficients are similar to that between the inlink counts and the business measures. This suggests that the keyword count (searched by the company name) could replace inlink count as an alternative indicator of some commonly used business measures. The co-word (the co-occurrence of the names of two companies on Webpages) count was used as a measure of the relatedness of the two companies. Multidimensional scaling (MDS) analysis was applied to the co-word matrices and generated MDS maps that showed relationships among companies in a multi-industry context. Keyword data were collected from three different types of Websites (general Websites, blog sites, and Web news sites) and results were compared. The study found blog sites to be the better source to collect data for this type of study. The comparison of MDS maps generated from co-link data and the blog co-word data showed that the co-word analysis is as effective as co-link analysis in mapping business relationships. The value of the study is not limited to the business sector as the co-word method could be applied to analysing relationships among other types of organizations.

Suggested Citation

  • Liwen Vaughan & Esteban Romero-Frías, 2012. "Exploring Web keyword analysis as an alternative to link analysis: a multi-industry case," Scientometrics, Springer;Akadémiai Kiadó, vol. 93(1), pages 217-232, October.
    • Handle: RePEc:spr:scient:v:93:y:2012:i:1:d:10.1007_s11192-012-0640-x
    DOI: 10.1007/s11192-012-0640-x
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11192-012-0640-x
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s11192-012-0640-x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Xuemei Li & Mike Thelwall & Peter Musgrove & David Wilkinson, 2003. "The relationship between the WIFs or inlinks of Computer Science Departments in UK and their RAE ratings or research productivities in 2001," Scientometrics, Springer;Akadémiai Kiadó, vol. 57(2), pages 239-255, June.
    2. Jang Hyun Kim & George A. Barnett & Han Woo Park, 2010. "A hyperlink and issue network analysis of the United States Senate: A rediscovery of the Web as a relational and topical medium," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 61(8), pages 1598-1611, August.
    3. Vaughan, Liwen & You, Justin, 2010. "Word co-occurrences on Webpages as a measure of the relatedness of organizations: A new Webometrics concept," Journal of Informetrics, Elsevier, vol. 4(4), pages 483-491.
    4. Jang Hyun Kim & George A. Barnett & Han Woo Park, 2010. "A hyperlink and issue network analysis of the United States Senate: A rediscovery of the Web as a relational and topical medium," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 61(8), pages 1598-1611, August.
    5. Esteban Romero-Frías & Liwen Vaughan, 2010. "European political trends viewed through patterns of Web linking," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 61(10), pages 2109-2121, October.
    6. Mike Thelwall, 2001. "Extracting macroscopic information from Web links," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 52(13), pages 1157-1168.
    7. Jose Luis Ortega & Isidro Aguillo & Viv Cothey & Andrea Scharnhorst, 2008. "Maps of the academic web in the European Higher Education Area — an exploration of visual web indicators," Scientometrics, Springer;Akadémiai Kiadó, vol. 74(2), pages 295-308, February.
    8. Mike Thelwall & Pardeep Sud, 2011. "A comparison of methods for collecting web citation data for academic organizations," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 62(8), pages 1488-1497, August.
    9. Alastair Smith & Mike Thelwall, 2002. "Web Impact Factors for Australasian universities," Scientometrics, Springer;Akadémiai Kiadó, vol. 54(3), pages 363-380, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Enrique Orduna-Malea & Selenay Aytac, 2015. "Revealing the online network between university and industry: the case of Turkey," Scientometrics, Springer;Akadémiai Kiadó, vol. 105(3), pages 1849-1866, December.
    2. David Gunnarsson Lorentzen, 2014. "Webometrics benefitting from web mining? An investigation of methods and applications of two research fields," Scientometrics, Springer;Akadémiai Kiadó, vol. 99(2), pages 409-445, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Bar-Ilan, Judit, 2008. "Informetrics at the beginning of the 21st century—A review," Journal of Informetrics, Elsevier, vol. 2(1), pages 1-52.
    2. Pardeep Sud & Mike Thelwall, 2014. "Linked title mentions: a new automated link search candidate," Scientometrics, Springer;Akadémiai Kiadó, vol. 101(3), pages 1831-1849, December.
    3. Liwen Vaughan, 2016. "Uncovering information from social media hyperlinks: An investigation of twitter," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 67(5), pages 1105-1120, May.
    4. José-Antonio Ontalba-Ruipérez & Enrique Orduna-Malea & Adolfo Alonso-Arroyo, 2016. "Identifying institutional relationships in a geographically distributed public health system using interlinking and co-authorship methods," Scientometrics, Springer;Akadémiai Kiadó, vol. 106(3), pages 1167-1191, March.
    5. David Gunnarsson Lorentzen, 2014. "Webometrics benefitting from web mining? An investigation of methods and applications of two research fields," Scientometrics, Springer;Akadémiai Kiadó, vol. 99(2), pages 409-445, May.
    6. Moosung Lee & Han Woo Park, 2012. "Exploring the web visibility of world-class universities," Scientometrics, Springer;Akadémiai Kiadó, vol. 90(1), pages 201-218, January.
    7. Benedetto Lepori & Isidro F. Aguillo & Marco Seeber, 2014. "Size of web domains and interlinking behavior of higher education institutions in Europe," Scientometrics, Springer;Akadémiai Kiadó, vol. 100(2), pages 497-518, August.
    8. Frank Bakker & Iina Hellsten, 2013. "Capturing Online Presence: Hyperlinks and Semantic Networks in Activist Group Websites on Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 118(4), pages 807-823, December.
    9. Liwen Vaughan & Guozhu Wu, 2004. "Links to commercial websites as a source of business information," Scientometrics, Springer;Akadémiai Kiadó, vol. 60(3), pages 487-496, August.
    10. Rong Tang & Mike Thelwall, 2004. "Patterns of national and international Web inlinks to US academic departments: An analysis of disciplinary variations," Scientometrics, Springer;Akadémiai Kiadó, vol. 60(3), pages 475-485, August.
    11. Enrique Orduña-Malea & John J. Regazzi, 2014. "U.S. academic libraries: understanding their web presence and their relationship with economic indicators," Scientometrics, Springer;Akadémiai Kiadó, vol. 98(1), pages 315-336, January.
    12. Mike Thelwall & Rong Tang, 2003. "Disciplinary and linguistic considerations for academic Web linking: An exploratory hyperlink mediated study with Mainland China and Taiwan," Scientometrics, Springer;Akadémiai Kiadó, vol. 58(1), pages 155-181, September.
    13. Amalia Mas-Bleda & Mike Thelwall & Kayvan Kousha & Isidro F. Aguillo, 2014. "Do highly cited researchers successfully use the social web?," Scientometrics, Springer;Akadémiai Kiadó, vol. 101(1), pages 337-356, October.
    14. Kim Holmberg, 2010. "Co-inlinking to a municipal Web space: a webometric and content analysis," Scientometrics, Springer;Akadémiai Kiadó, vol. 83(3), pages 851-862, June.
    15. Ho Yoon & Han Park, 2014. "Strategies affecting Twitter-based networking pattern of South Korean politicians: social network analysis and exponential random graph model," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(1), pages 409-423, January.
    16. Manuela Hartwig & Yohei Kobashi & Sae Okura & Leslie Tkach-Kawasaki, 2015. "Energy policy participation through networks transcending cleavage: an analysis of Japanese and German renewable energy promotion policies," Quality & Quantity: International Journal of Methodology, Springer, vol. 49(4), pages 1485-1512, July.
    17. George A. Barnett & Han Woo Park & Ke Jiang & Chuan Tang & Isidro F. Aguillo, 2014. "A multi-level network analysis of web-citations among the world’s universities," Scientometrics, Springer;Akadémiai Kiadó, vol. 99(1), pages 5-26, April.
    18. Nigel Payne & Mike Thelwall, 2007. "A longitudinal study of academic webs: Growth and stabilisation," Scientometrics, Springer;Akadémiai Kiadó, vol. 71(3), pages 523-539, June.
    19. Thelwall, Mike & Sud, Pardeep, 2012. "Webometric research with the Bing Search API 2.0," Journal of Informetrics, Elsevier, vol. 6(1), pages 44-52.
    20. Maria Pinto & Anne-Vinciane Doucet, 2007. "An educational resource for information literacy in higher education: Functional and users analyses of the e-COMS academic portal," Scientometrics, Springer;Akadémiai Kiadó, vol. 72(2), pages 225-252, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:scient:v:93:y:2012:i:1:d:10.1007_s11192-012-0640-x. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.