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Exploring the web visibility of world-class universities

Author

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  • Moosung Lee

    (Hong Kong Institute of Education)

  • Han Woo Park

    (YeungNam University)

Abstract

With the rapid development of the Internet, there is a need for evaluating the public visibility of universities on the Internet (i.e., web visibility) in terms of its implications for university management, planning, and governance. The data were collected in December 2010 by using Yahoo, one of the most widely used search engines. Specifically, we gathered “Single Mention” data to measure the number of times that each university was mentioned on websites. In addition, we collected network-based data on Single Mentions. We obtained another data set based on the 2010 world university rankings by Shanghai Jiao Tong University (SJTU). We employed several analytical methods for the analysis, including correlations, nonparametric tests (e.g., the Mann–Whitney test), and multidimensional scaling (MDS). The significant positive correlation between university rankings and web visibility suggests that indicators of web visibility can function as a proxy measure of conventional university rankings. Another distinctive implication can be drawn from the pattern of a disparity in web visibility stemming from the linguistic divide, that is, universities in English-speaking countries dominated the central positions in various network structures of web visibility, whereas those in non-English-speaking countries were located in the periphery of these structures. In this regard, further research linking web visibility to university management, planning, and governance is needed.

Suggested Citation

  • Moosung Lee & Han Woo Park, 2012. "Exploring the web visibility of world-class universities," Scientometrics, Springer;Akadémiai Kiadó, vol. 90(1), pages 201-218, January.
    • Handle: RePEc:spr:scient:v:90:y:2012:i:1:d:10.1007_s11192-011-0515-6
    DOI: 10.1007/s11192-011-0515-6
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    References listed on IDEAS

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    1. Gohar Feroz Khan & Han Woo Park, 2011. "Measuring the triple helix on the web: Longitudinal trends in the university‐industry‐government relationship in Korea," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 62(12), pages 2443-2455, December.
    2. Rong Tang & Mike Thelwall, 2004. "Patterns of national and international Web inlinks to US academic departments: An analysis of disciplinary variations," Scientometrics, Springer;Akadémiai Kiadó, vol. 60(3), pages 475-485, August.
    3. Gohar Feroz Khan & Han Woo Park, 2011. "Measuring the triple helix on the web: Longitudinal trends in the university-industry-government relationship in Korea," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 62(12), pages 2443-2455, December.
    4. Chang Hoon Yang & Han Woo Park & Jungeun Heo, 2010. "A network analysis of interdisciplinary research relationships: the Korean government’s R&D grant program," Scientometrics, Springer;Akadémiai Kiadó, vol. 83(1), pages 77-92, April.
    5. Brown, Phillip & Lauder, Hugh & Ashton, David, 2011. "The Global Auction: The Broken Promises of Education, Jobs, and Incomes," OUP Catalogue, Oxford University Press, number 9780199731688.
    6. Mike Thelwall & Rong Tang & Liz Price, 2003. "Linguistic patterns of academic Web use in Western Europe," Scientometrics, Springer;Akadémiai Kiadó, vol. 56(3), pages 417-432, March.
    7. Xuemei Li & Mike Thelwall & Peter Musgrove & David Wilkinson, 2003. "The relationship between the WIFs or inlinks of Computer Science Departments in UK and their RAE ratings or research productivities in 2001," Scientometrics, Springer;Akadémiai Kiadó, vol. 57(2), pages 239-255, June.
    8. Mike Thelwall & Gareth Harries, 2004. "Do the Web sites of higher rated scholars have significantly more online impact?," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 55(2), pages 149-159, January.
    9. Mike Thelwall & Gareth Harries, 2003. "The connection between the research of a university and counts of links to its web pages: An investigation based upon a classification of the relationships of pages to the research of the host univers," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 54(7), pages 594-602, May.
    10. Jose Luis Ortega & Isidro Aguillo & Viv Cothey & Andrea Scharnhorst, 2008. "Maps of the academic web in the European Higher Education Area — an exploration of visual web indicators," Scientometrics, Springer;Akadémiai Kiadó, vol. 74(2), pages 295-308, February.
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    Cited by:

    1. Attila Lajos Makai, 2021. "Startup Ecosystem Rankings," Papers 2112.11931, arXiv.org.
    2. Guerrero, Maribel & Heaton, Sohvi & Urbano, David, 2021. "Building universities’ intrapreneurial capabilities in the digital era: The role and impacts of Massive Open Online Courses (MOOCs)," Technovation, Elsevier, vol. 99(C).
    3. Benedetto Lepori & Isidro F. Aguillo & Marco Seeber, 2014. "Size of web domains and interlinking behavior of higher education institutions in Europe," Scientometrics, Springer;Akadémiai Kiadó, vol. 100(2), pages 497-518, August.
    4. Yuh-Shan Ho, 2013. "The top-cited research works in the Science Citation Index Expanded," Scientometrics, Springer;Akadémiai Kiadó, vol. 94(3), pages 1297-1312, March.
    5. Chung Joo Chung & Han Woo Park, 2012. "Web visibility of scholars in media and communication journals," Scientometrics, Springer;Akadémiai Kiadó, vol. 93(1), pages 207-215, October.
    6. Lepori, Benedetto & Barberio, Vitaliano & Seeber, Marco & Aguillo, Isidro, 2013. "Core–periphery structures in national higher education systems. A cross-country analysis using interlinking data," Journal of Informetrics, Elsevier, vol. 7(3), pages 622-634.
    7. Meisam Dastani & Somayeh Panahi & Masoumeh Sattari, 2019. "Webometrics Analysis Of Iranian Universities About Medical Sciences' Websites Between September 2016 And March 2017," Acta Informatica Malaysia (AIM), Zibeline International Publishing, vol. 3(1), pages 7-12, February.
    8. George A. Barnett & Han Woo Park & Ke Jiang & Chuan Tang & Isidro F. Aguillo, 2014. "A multi-level network analysis of web-citations among the world’s universities," Scientometrics, Springer;Akadémiai Kiadó, vol. 99(1), pages 5-26, April.

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