Measurement with multiple indicators and psychophysical scaling in the context of Fishbein and Ajzen's theory of reasoned action
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DOI: 10.1007/BF01101899
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- Willem Saris, 1988. "A measurement model for psychophysical scaling," Quality & Quantity: International Journal of Methodology, Springer, vol. 22(4), pages 417-433, December.
- Shimp, Terence A & Kavas, Alican, 1984. "The Theory of Reasoned Action Applied to Coupon Usage," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(3), pages 795-809, December.
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