IDEAS home Printed from https://ideas.repec.org/a/spr/opsear/v58y2021i1d10.1007_s12597-020-00469-2.html
   My bibliography  Save this article

Impact on bullwhip effect in food industry due to food delivery apps

Author

Listed:
  • Reena Jain

    (University of Delhi)

  • Mona Verma

    (University of Delhi)

  • Chandra K. Jaggi

    (University of Delhi)

Abstract

Every supply chain whether services, durable goods or customer goods, is drifting more and more towards E-supply chain using Internet Technology (IT).Such supply chains make use of internet for selecting items, placing their orders and making payments too. Now days the E-supply chain for serving food items is getting very popular because of ease and facilities provided by Food Delivery Apps (FDAs) like Swiggy, Zomato and Uber Eats etc. Use of FDAs has caused variation in demand of food items and subsequently has caused an impact on bullwhip effect. Bullwhip effect is a supply chain phenomenon, which is defined as amplification of demand, as information in form of orders moves from lower echelon to higher echelon of supply chain. This paper attempts to explore the influence of E-supply chain on demand of food items and hence on the bullwhip effect, in food industry, in Indian context. In practice, E-supply chain causes price variations and results in poor forecasts and hence enhances bullwhip effect. But in present scenario, it has been demonstrated that the application of IT will contribute to the reduction of bullwhip effect in long run. Through qualitative and quantitative analysis, it has been proved that due to better information sharing the bullwhip effect has been reduced which generally increases in case of E-supply chain.

Suggested Citation

  • Reena Jain & Mona Verma & Chandra K. Jaggi, 2021. "Impact on bullwhip effect in food industry due to food delivery apps," OPSEARCH, Springer;Operational Research Society of India, vol. 58(1), pages 148-159, March.
    • Handle: RePEc:spr:opsear:v:58:y:2021:i:1:d:10.1007_s12597-020-00469-2
    DOI: 10.1007/s12597-020-00469-2
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s12597-020-00469-2
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s12597-020-00469-2?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Jeng, Shih-Ping, 2016. "The influences of airline brand credibility on consumer purchase intentions," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 1-8.
    2. Kiyoung Jeong & Jae-Dong Hong, 2019. "The impact of information sharing on bullwhip effect reduction in a supply chain," Journal of Intelligent Manufacturing, Springer, vol. 30(4), pages 1739-1751, April.
    3. Babin, Barry J & Darden, William R & Griffin, Mitch, 1994. "Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(4), pages 644-656, March.
    4. Hau L. Lee & V. Padmanabhan & Seungjin Whang, 1997. "Information Distortion in a Supply Chain: The Bullwhip Effect," Management Science, INFORMS, vol. 43(4), pages 546-558, April.
    5. Wang, Xun & Disney, Stephen M., 2016. "The bullwhip effect: Progress, trends and directions," European Journal of Operational Research, Elsevier, vol. 250(3), pages 691-701.
    6. Saarijärvi, Hannu & Mitronen, Lasse & Yrjölä, Mika, 2014. "From selling to supporting – Leveraging mobile services in the context of food retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 21(1), pages 26-36.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Roberto Dominguez & Salvatore Cannella & Borja Ponte & Jose M. Framinan, 2022. "Information sharing in decentralised supply chains with partial collaboration," Flexible Services and Manufacturing Journal, Springer, vol. 34(2), pages 263-292, June.
    2. Yeo, Vincent Cheow Sern & Goh, See-Kwong & Rezaei, Sajad, 2017. "Consumer experiences, attitude and behavioral intention toward online food delivery (OFD) services," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 150-162.
    3. Dass, Mayukh & Reshadi, Mehrnoosh & Li, Yuewu, 2023. "An exploration of ripple effects of advertising among major suppliers in a supply chain network," Journal of Business Research, Elsevier, vol. 169(C).
    4. Chen, Chang-Chih & Huang, Henry Hongren & Lee, Chun I., 2022. "Supply chain, product pricing, and dynamic capital structure," International Review of Economics & Finance, Elsevier, vol. 80(C), pages 938-952.
    5. Nikolopoulos, Konstantinos & Punia, Sushil & Schäfers, Andreas & Tsinopoulos, Christos & Vasilakis, Chrysovalantis, 2021. "Forecasting and planning during a pandemic: COVID-19 growth rates, supply chain disruptions, and governmental decisions," European Journal of Operational Research, Elsevier, vol. 290(1), pages 99-115.
    6. Rostami-Tabar, Bahman & Disney, Stephen M., 2023. "On the order-up-to policy with intermittent integer demand and logically consistent forecasts," International Journal of Production Economics, Elsevier, vol. 257(C).
    7. Özelkan, Ertunga C. & Lim, Churlzu & Adnan, Ziaul Haq, 2018. "Conditions of reverse bullwhip effect in pricing under joint decision of replenishment and pricing," International Journal of Production Economics, Elsevier, vol. 200(C), pages 207-223.
    8. Minner, Stefan & Transchel, Sandra, 2017. "Order variability in perishable product supply chains," European Journal of Operational Research, Elsevier, vol. 260(1), pages 93-107.
    9. Enrique Holgado de Frutos & Juan R Trapero & Francisco Ramos, 2020. "A literature review on operational decisions applied to collaborative supply chains," PLOS ONE, Public Library of Science, vol. 15(3), pages 1-28, March.
    10. Kwangyong Kim & Hyun-jun Choi & Sunghyup Sean Hyun, 2020. "Coffee House Consumers’ Value Perception and Its Consequences: Multi-Dimensional Approach," Sustainability, MDPI, vol. 12(4), pages 1-9, February.
    11. Lina Tang & Taho Yang & Yiliu Tu & Yizhong Ma, 2021. "Supply chain information sharing under consideration of bullwhip effect and system robustness," Flexible Services and Manufacturing Journal, Springer, vol. 33(2), pages 337-380, June.
    12. Zhou, Li & Naim, Mohamed M. & Disney, Stephen M., 2017. "The impact of product returns and remanufacturing uncertainties on the dynamic performance of a multi-echelon closed-loop supply chain," International Journal of Production Economics, Elsevier, vol. 183(PB), pages 487-502.
    13. Scarpin, Marcia Regina Santiago & Scarpin, Jorge Eduardo & Krespi Musial, Nayane Thais & Nakamura, Wilson Toshiro, 2022. "The implications of COVID-19: Bullwhip and ripple effects in global supply chains," International Journal of Production Economics, Elsevier, vol. 251(C).
    14. Yang, Y. & Lin, J. & Liu, G. & Zhou, L., 2021. "The behavioural causes of bullwhip effect in supply chains: A systematic literature review," International Journal of Production Economics, Elsevier, vol. 236(C).
    15. María Arquer & Borja Ponte & Raúl Pino, 2022. "Examining the balance between efficiency and resilience in closed-loop supply chains," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 30(4), pages 1307-1336, December.
    16. Ahmed Shaban & Mohamed A. Shalaby & Giulio Di Gravio & Riccardo Patriarca, 2020. "Analysis of Variance Amplification and Service Level in a Supply Chain with Correlated Demand," Sustainability, MDPI, vol. 12(16), pages 1-27, August.
    17. Petropoulos, Fotios & Wang, Xun & Disney, Stephen M., 2019. "The inventory performance of forecasting methods: Evidence from the M3 competition data," International Journal of Forecasting, Elsevier, vol. 35(1), pages 251-265.
    18. Mohammad Mohammad & Orsolya Szigeti, 2023. "Relationship Between Attitude and Online Purchase Intention of Dairy Functional Foods in Hungary: An Extended TAM Approach," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 545-559.
    19. Manuel Brauch & Andreas Größler, 2022. "Holistic versus analytic thinking orientation and its relationship to the bullwhip effect," System Dynamics Review, System Dynamics Society, vol. 38(2), pages 121-134, April.
    20. Ponte, Borja & Puche, Julio & Rosillo, Rafael & de la Fuente, David, 2020. "The effects of quantity discounts on supply chain performance: Looking through the Bullwhip lens," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 143(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:opsear:v:58:y:2021:i:1:d:10.1007_s12597-020-00469-2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.