Relationship Between Attitude and Online Purchase Intention of Dairy Functional Foods in Hungary: An Extended TAM Approach
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- Guo Wu & Qinglin Peng, 2024. "Bridging the Digital Divide: Unraveling the Determinants of FinTech Adoption in Rural Communities," SAGE Open, , vol. 14(1), pages 21582440241, January.
- Leszek Gracz, 2024. "The Factors For Choosing An Online Seller: Insights from a TAM-Based Study of Polish Online Consumers," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 331-340.
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More about this item
Keywords
Healthy; functional food; online purchasing; customer intention; agri-food.;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- I12 - Health, Education, and Welfare - - Health - - - Health Behavior
- Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
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