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Cognitive and affective responses of Florida tourists after exposure to hurricane warning messages

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  • Jorge Villegas
  • Corene Matyas
  • Sivaramakrishnan Srinivasan
  • Ignatius Cahyanto
  • Brijesh Thapa
  • Lori Pennington-Gray

Abstract

Tourists are particularly vulnerable to natural disasters such as hurricanes since they might be less informed and prepared than residents of disaster-prone areas. Thus, understanding how the traits of a tropical cyclone as well as specific characteristics of tourists influence affective and cognitive responses to a hurricane warning message is a critical component in disaster planning. Using scenarios that presented tropical cyclones with different relevant characteristics (such as category at landfall), tourists’ knowledge, experience with hurricanes, trip traits, and the location of the survey (coastal or inland), this study contributes to the literature on sociological issues related to natural disasters. The findings suggest that risk perceptions and fear are influenced differently by the traits of the hurricanes and tourists’ knowledge and experience. Risk is strongly influenced by the projected category of the hurricane at landfall, while fear is not as sensitive to this extremely relevant trait of cyclones. The results also suggest that the influence of risk and fear on evacuation likelihood is strong and positive. This study shows the value of studying cognitive and affective responses to uncertain events. Copyright Springer Science+Business Media B.V. 2013

Suggested Citation

  • Jorge Villegas & Corene Matyas & Sivaramakrishnan Srinivasan & Ignatius Cahyanto & Brijesh Thapa & Lori Pennington-Gray, 2013. "Cognitive and affective responses of Florida tourists after exposure to hurricane warning messages," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 66(1), pages 97-116, March.
    • Handle: RePEc:spr:nathaz:v:66:y:2013:i:1:p:97-116
    DOI: 10.1007/s11069-012-0119-3
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    References listed on IDEAS

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    1. Margarethe Kusenbach & Jason Simms & Graham Tobin, 2010. "Disaster vulnerability and evacuation readiness: coastal mobile home residents in Florida," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 52(1), pages 79-95, January.
    2. Paul Slovic & Melissa L. Finucane & Ellen Peters & Donald G. MacGregor, 2004. "Risk as Analysis and Risk as Feelings: Some Thoughts about Affect, Reason, Risk, and Rationality," Risk Analysis, John Wiley & Sons, vol. 24(2), pages 311-322, April.
    3. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 135-146, September.
    4. Corene Matyas & Sivaramakrishnan Srinivasan & Ignatius Cahyanto & Brijesh Thapa & Lori Pennington-Gray & Jorge Villegas, 2011. "Risk perception and evacuation decisions of Florida tourists under hurricane threats: a stated preference analysis," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 59(2), pages 871-890, November.
    5. Robert M. Stein & Leonardo Dueñas‐Osorio & Devika Subramanian, 2010. "Who Evacuates When Hurricanes Approach? The Role of Risk, Information, and Location," Social Science Quarterly, Southwestern Social Science Association, vol. 91(3), pages 816-834, September.
    6. Svenson, Ola & Salo, Ilkka, 2007. "Mental representations of important real-life decisions," European Journal of Operational Research, Elsevier, vol. 177(3), pages 1353-1362, March.
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    Cited by:

    1. Cahyanto, Ignatius & Pennington-Gray, Lori & Thapa, Brijesh & Srinivasan, Siva & Villegas, Jorge & Matyas, Corene & Kiousis, Spiro, 2016. "Predicting information seeking regarding hurricane evacuation in the destination," Tourism Management, Elsevier, vol. 52(C), pages 264-275.
    2. Christoph Clar & Lukas Löschner & Ralf Nordbeck & Tatjana Fischer & Thomas Thaler, 2021. "Population dynamics and natural hazard risk management: conceptual and practical linkages for the case of Austrian policy making," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 105(2), pages 1765-1796, January.
    3. Guy Wachtel & Jan-Dirk Schmöcker & Yuval Hadas & Yuhan Gao & Oren E Nahum & Boaz Ben-Moshe, 2021. "Planning for tourist urban evacuation routes: A framework for improving the data collection and evacuation processes," Environment and Planning B, , vol. 48(5), pages 1108-1125, June.
    4. Susanne Becken & Roché Mahon & Hamish Rennie & Aishath Shakeela, 2014. "The tourism disaster vulnerability framework: an application to tourism in small island destinations," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 71(1), pages 955-972, March.
    5. Junji Urata & Adam J. Pel, 2018. "People's Risk Recognition Preceding Evacuation and Its Role in Demand Modeling and Planning," Risk Analysis, John Wiley & Sons, vol. 38(5), pages 889-905, May.
    6. Shangde Gao & Yan Wang, 2021. "Assessing the impact of geo-targeted warning messages on residents’ evacuation decisions before a hurricane using agent-based modeling," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 107(1), pages 123-146, May.
    7. Samuel Tomczyk & Maxi Rahn & Henriette Markwart & Silke Schmidt, 2021. "A Walk in the Park? Examining the Impact of App-Based Weather Warnings on Affective Reactions and the Search for Information in a Virtual City," IJERPH, MDPI, vol. 18(16), pages 1-17, August.
    8. Kousky, Carolyn & Shabman, Leonard, 2015. "Understanding Flood Risk Decisionmaking: Implications for Flood Risk Communication Program Design," RFF Working Paper Series dp-15-01, Resources for the Future.

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