Channel Coordination with Cooperative Advertising Considering Effect of Advertising on Willingness to Pay
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DOI: 10.1007/s10957-018-1217-5
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Cited by:
- Cui, Weiwei & Li, Lin, 2018. "A game-theoretic approach to optimize the Time-of-Use pricing considering customer behaviors," International Journal of Production Economics, Elsevier, vol. 201(C), pages 75-88.
- Tang, Xiaoying & He, Yong & Salling, Melissza, 2021. "Optimal pricing and production strategies for two manufacturers with industrial symbiosis," International Journal of Production Economics, Elsevier, vol. 235(C).
- Farshbaf-Geranmayeh, Amir & Zaccour, Georges, 2021. "Pricing and advertising in a supply chain in the presence of strategic consumers," Omega, Elsevier, vol. 101(C).
- Ma, Shigui & He, Yong & Gu, Ran, 2021. "Joint service, pricing and advertising strategies with tourists’ green tourism experience in a tourism supply chain," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
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Keywords
Cooperative advertising; Game theory; Advertising effect; Willingness to pay; Pricing;All these keywords.
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