Cooperative advertising in a closed-loop supply chain to encourage customers to return their used products
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- Amir Farshbaf-Geranmayeh & Masoud Rabbani & Ata Allah Taleizadeh, 2018. "Channel Coordination with Cooperative Advertising Considering Effect of Advertising on Willingness to Pay," Journal of Optimization Theory and Applications, Springer, vol. 176(2), pages 509-525, February.
- Hong Zeng & Dongqin Jiang & Yimeng Li, 2022. "Cooperative and Non-Cooperative Green Advertising in the Low-Carbon Supply Chain under Monopoly or Competitive Market," Sustainability, MDPI, vol. 14(15), pages 1-22, July.
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Keywords
cooperative advertising; closed-loop supply chain; CLSC; game theory; green advertising; return rate of used products.;All these keywords.
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