Advertising and Quality-Dependent Word-of-Mouth in a Contagion Sales Model
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DOI: 10.1007/s10957-015-0855-0
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- Chenavaz, Régis Y. & Feichtinger, Gustav & Hartl, Richard F. & Kort, Peter M., 2020.
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- Régis Chenavaz & Sajjad M. Jasimuddin, 2017. "An analytical model of the relationship between product quality and advertising," Post-Print hal-01685892, HAL.
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Keywords
Sales; Word-of-mouth; Advertising effort; Conformance quality;All these keywords.
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