IDEAS home Printed from https://ideas.repec.org/a/spr/joiaen/v12y2023i1d10.1186_s13731-023-00318-8.html
   My bibliography  Save this article

The effect of the national brand on high-tech exports in selected countries

Author

Listed:
  • Abolfazl Shahabadi

    (Alzahra University)

  • Shiva Amjadian

    (Islamic Azad University)

  • Samineh Ghasemifar

    (Alzahra University
    Hormozgan University)

  • Masoume Shafieian

    (Alzahra University
    IRIB University)

Abstract

High-tech exports play a crucial role in the growth and prosperity of the national economy due to higher added value and higher profitability. However, gaining a competitive advantage and increasing high-tech exports is arduous because of the highly competitive environment in global markets. In addition, increasing the value of the national brand through the improvement of foreign customers' mental image of products made in a specific country, can play an undeniable role in the improvement of customer’s loyalty and growth of high-tech exports. In this paper, we evaluate the impact of the national brand on high-tech exports in 12 countries with the most valuable nation-brand, using panel data and a generalized method of moments (GMM), during the period 2015–2021. The results showed the positive and significant impact of the national brand in this group. It means that although improvement of the national brand stimulates the demand for high-tech products from foreign customers, countries that have had more capacity to increase the production and supply of these products have been more successful in meeting the created surplus demand. Therefore, developing countries should take action to improve the national brand, by moving towards a knowledge-based economy, and at the same time, they have to increase their capacity of production and supply of high-tech products to be able to meet the demands of these products in global markets.

Suggested Citation

  • Abolfazl Shahabadi & Shiva Amjadian & Samineh Ghasemifar & Masoume Shafieian, 2023. "The effect of the national brand on high-tech exports in selected countries," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-19, December.
    • Handle: RePEc:spr:joiaen:v:12:y:2023:i:1:d:10.1186_s13731-023-00318-8
    DOI: 10.1186/s13731-023-00318-8
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1186/s13731-023-00318-8
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1186/s13731-023-00318-8?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Balassa, Bela, 1978. "Exports and economic growth : Further evidence," Journal of Development Economics, Elsevier, vol. 5(2), pages 181-189, June.
    2. Worm, Stefan & Srivastava, Rajendra K., 2014. "Impact of component supplier branding on profitability," International Journal of Research in Marketing, Elsevier, vol. 31(4), pages 409-424.
    3. Narayan, Seema & Bhattacharya, Poulomi, 2019. "Relative export competitiveness of agricultural commodities and its determinants: Some evidence from India," World Development, Elsevier, vol. 117(C), pages 29-47.
    4. Martin Srholec, 2007. "High-Tech Exports from Developing Countries: A Symptom of Technology Spurts or Statistical Illusion?," Review of World Economics (Weltwirtschaftliches Archiv), Springer;Institut für Weltwirtschaft (Kiel Institute for the World Economy), vol. 143(2), pages 227-255, July.
    5. Myers, Matthew B. & Droge, Cornelia & Cheung, Mee Shew, 2007. "The fit of home to foreign market environment: An exploratory study of the relationship of congruence to performance," Journal of World Business, Elsevier, vol. 42(2), pages 170-183, June.
    6. Marianne Matthee & Wim Naudé, 2008. "The Determinants of Regional Manufactured Exports from a Developing Country," International Regional Science Review, , vol. 31(4), pages 343-358, October.
    7. Yusuf Bayraktutan & Hanife Bıdırdı, 2018. "Innovation and High-Tech Exports in Developed and Developing Countries," Journal of International Commerce, Economics and Policy (JICEP), World Scientific Publishing Co. Pte. Ltd., vol. 9(03), pages 1-21, October.
    8. Bogale Hunegnaw, Fetene, 2017. "Real Exchange Rate and Manufacturing Export Competitiveness in Eastern Africa," Journal of Economic Integration, Center for Economic Integration, Sejong University, vol. 32(4), pages 891-912.
    9. Edinaldo Tebaldi, 2011. "The Determinants of High-Technology Exports: A Panel Data Analysis," Atlantic Economic Journal, Springer;International Atlantic Economic Society, vol. 39(4), pages 343-353, December.
    10. Stefan Worm & Rajendra K. Srivastava, 2014. "Impact of component supplier branding on profitability," Post-Print hal-01097597, HAL.
    11. Hooy, Chee-Wooi & Siong-Hook, Law & Tze-Haw, Chan, 2015. "The impact of the Renminbi real exchange rate on ASEAN disaggregated exports to China," Economic Modelling, Elsevier, vol. 47(C), pages 253-259.
    12. Faseeh Amin Beig & Fayaz Ahmad Nika, 2019. "Brand Experience and Brand Equity," Vision, , vol. 23(4), pages 410-417, December.
    13. Zhang, Kevin Honglin, 2007. "Determinants of Complex Exports: Evidence from Cross-Country Data for 1985-1998," Economia Internazionale / International Economics, Camera di Commercio Industria Artigianato Agricoltura di Genova, vol. 60(1), pages 111-122.
    14. Greco, Marco & Cricelli, Livio & Grimaldi, Michele, 2013. "A strategic management framework of tangible and intangible assets," European Management Journal, Elsevier, vol. 31(1), pages 55-66.
    15. Pyper, Keith & Marie Doherty, Anne & Gounaris, Spiros & Wilson, Alan, 2022. "A contingency-based approach to the nexus between international strategic brand management and export performance," Journal of Business Research, Elsevier, vol. 148(C), pages 472-488.
    16. Usakli, Ahmet & Baloglu, Seyhmus, 2011. "Brand personality of tourist destinations: An application of self-congruity theory," Tourism Management, Elsevier, vol. 32(1), pages 114-127.
    17. Manuel Arellano & Stephen Bond, 1991. "Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 58(2), pages 277-297.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Tatiana N. Litvinova & Oksana V. Shmaliy & Yelena S. Petrenko & Anna A. Koroleva, 2024. "SAP-LAP Model of higher Education for Change Management of Human Capital in Support of Sustainable Development of High-Tech Production," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 25(1), pages 111-121, September.
    2. Eda Dineri & Fatma Gül Bilginer Özsaatcı & Yunus Kılıç & Şemsettin Çiğdem & Gökçen Sayar, 2024. "Unveiling the Power of Nation Branding: Exploring the Impact of Economic Factors on Global Image Perception," Sustainability, MDPI, vol. 16(16), pages 1-20, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mohd. FAYAZ & Sandeep KAUR, 2019. "An Empirical Analysis Of The Determinants Of India’S High-Technology Exports," Regional and Sectoral Economic Studies, Euro-American Association of Economic Development, vol. 19(2), pages 29-44.
    2. Mohsen Mehrara & Samaneh Seijani & Abbas Rezazadeh Karsalari, 2017. "Determinants of high-tech export in developing countries based on Bayesian model averaging," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 35(1), pages 199-215.
    3. Ghannouchi, Imen, 2023. "Examining the dynamic nexus between industry 4.0 technologies and sustainable economy: New insights from empirical evidence using GMM estimator across 20 OECD nations," Technology in Society, Elsevier, vol. 75(C).
    4. Burak Sencer Atasoy, 2021. "The determinants of export sophistication: Does digitalization matter?," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 26(4), pages 5135-5159, October.
    5. F. V. Vieira & M. Holland & C. Gomes da Silva & L. C. Bottecchia, 2013. "Growth and exchange rate volatility: a panel data analysis," Applied Economics, Taylor & Francis Journals, vol. 45(26), pages 3733-3741, September.
    6. Kwabena Gyimah-Brempong & Jeffrey S. Racine, 2014. "Aid and Economic Growth: A Robust Approach," Journal of African Development, African Finance and Economic Association (AFEA), vol. 16(1), pages 1-35.
    7. Pauline Lectard & Eric Rougier, 2018. "Can developing countries gain from defying comparative advantage? Distance to comparative advantage, export diversification and sophistication, and the dynamics of specialization [Les pays en dével," Post-Print hal-04587399, HAL.
    8. Fassil Eshetu & Degye Goshu, 2021. "Determinants of Ethiopian Coffee Exports to Its Major Trade Partners: A Dynamic Gravity Model Approach," Foreign Trade Review, , vol. 56(2), pages 185-196, May.
    9. Vaseem Akram & Badri Narayan Rath, 2017. "Export Diversification and Sources of Growth in Emerging Market Economies," Global Economy Journal (GEJ), World Scientific Publishing Co. Pte. Ltd., vol. 17(3), pages 1-13, September.
    10. Blanka Šimundić & Zvonimir Kuliš & Neven Šerić, 2016. "Tourism and economic growth: an evidence for Latin American and Carribean countries," Tourism and Hospitality Industry 34, University of Rijeka, Faculty of Tourism and Hospitality Management.
    11. Watson, George F. & Worm, Stefan & Palmatier, Robert W. & Ganesan, Shankar, 2015. "The Evolution of Marketing Channels: Trends and Research Directions," Journal of Retailing, Elsevier, vol. 91(4), pages 546-568.
    12. Filippo Bontadini, 2019. "Trade Specialisation and Performance in Global Value Chains," SPRU Working Paper Series 2019-10, SPRU - Science Policy Research Unit, University of Sussex Business School.
    13. Lectard, Pauline & Rougier, Eric, 2018. "Can Developing Countries Gain from Defying Comparative Advantage? Distance to Comparative Advantage, Export Diversification and Sophistication, and the Dynamics of Specialization," World Development, Elsevier, vol. 102(C), pages 90-110.
    14. Sevcan GÜNEŞ & Tuğba AKIN, 2019. "High Technology Exports: The Analysis for Leader Countries and Turkey," Sosyoekonomi Journal, Sosyoekonomi Society, issue 27(40).
    15. Carlos A. Carrasco & Edgar Demetrio Tovar-García, 2021. "Trade and growth in developing countries: the role of export composition, import composition and export diversification," Economic Change and Restructuring, Springer, vol. 54(4), pages 919-941, November.
    16. Fassil Eshetu & Abule Mehare, 2020. "Determinants of Ethiopian Agricultural Exports: A Dynamic Panel Data Analysis," Review of Market Integration, India Development Foundation, vol. 12(1-2), pages 70-94, August.
    17. Nguyen, Hang T. & Feng, Hui, 2021. "Antecedents and financial impacts of building brand love," International Journal of Research in Marketing, Elsevier, vol. 38(3), pages 572-592.
    18. Wang, Feilan & Wong, Wing-Keung & Reivan Ortiz, Geovanny Genaro & Shraah, Ata Al & Mabrouk, Fatma & Li, Jianfeng & Li, Zeyun, 2023. "Economic analysis of sustainable exports value addition through natural resource management and artificial intelligence," Resources Policy, Elsevier, vol. 82(C).
    19. Wilfredo Toledo, 2016. "Los determinantes de las exportaciones, la inversión extranjera directa y las remesas en ocho economías Latinoamericanas," Economic Analysis Working Papers (2002-2010). Atlantic Review of Economics (2011-2016), Colexio de Economistas de A Coruña, Spain and Fundación Una Galicia Moderna, vol. 1, pages 1-1, June.
    20. Ahmet Faruk Aysan & …mer Faruk Baykal & Marie-Ange Véganzonès–Varoudakis, 2011. "The Effects of Convergence in Governance on Capital Accumulation in the Black Sea Economic Cooperation Countries," Chapters, in: Mehmet Ugur & David Sunderland (ed.), Does Economic Governance Matter?, chapter 6, Edward Elgar Publishing.

    More about this item

    Keywords

    High-tech exports; Intellectual property rights; National brand; Real exchange rate;
    All these keywords.

    JEL classification:

    • F14 - International Economics - - Trade - - - Empirical Studies of Trade
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • F31 - International Economics - - International Finance - - - Foreign Exchange
    • K11 - Law and Economics - - Basic Areas of Law - - - Property Law

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:joiaen:v:12:y:2023:i:1:d:10.1186_s13731-023-00318-8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.