IDEAS home Printed from https://ideas.repec.org/a/spr/jknowl/v15y2024i3d10.1007_s13132-023-01490-8.html
   My bibliography  Save this article

RETRACTED ARTICLE: Unlocking Consumer Choices in the Digital Economy: Exploring Factors Influencing Online and Offline Purchases in the Emerging Pet Food Market

Author

Listed:
  • Zhixu Liu

    (Southwestern University of Finance and Economics)

Abstract

The study focuses on understanding consumer behavior in the pet food market, specifically the factors influencing choices between online and offline purchases. With the rise of the pet economy and digital transformation, this research addresses a gap in understanding the intricacies of consumer decision-making in this niche market. A comprehensive survey was conducted targeting pet owners and potential consumers to explore the impact of factors like price, logistics, service, and quality on consumer behavior. Key findings highlight the significant influence of price sensitivity on consumers’ choices. Competitive prices drove online purchases, with consumers often seeking cost-effective options. Convenience and efficiency also played pivotal roles; faster shipping and efficient logistics favored online shopping. Novel factors influencing online purchases included logistics packaging quality, charitable associations, trust in logistics companies, and genuine product guarantees. These findings underscore the need for businesses to focus on price competitiveness, convenience, trust-building, and customer-centric services to thrive in the digital pet food market. The research contributes theoretically by enhancing understanding of consumer behavior in the digital landscape and managerially by offering insights for businesses to optimize strategies. Future research directions include exploring technological impacts like AI and virtual reality, diving deeper into psychological mechanisms driving consumer responses, and broadening the sample to include diverse age groups. This study enriches the existing knowledge of consumer behavior, digital marketing, and e-commerce strategies, guiding businesses in the evolving pet economy.

Suggested Citation

  • Zhixu Liu, 2024. "RETRACTED ARTICLE: Unlocking Consumer Choices in the Digital Economy: Exploring Factors Influencing Online and Offline Purchases in the Emerging Pet Food Market," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(3), pages 10174-10199, September.
    • Handle: RePEc:spr:jknowl:v:15:y:2024:i:3:d:10.1007_s13132-023-01490-8
    DOI: 10.1007/s13132-023-01490-8
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s13132-023-01490-8
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s13132-023-01490-8?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Reinartz, Werner & Wiegand, Nico & Imschloss, Monika, 2019. "The impact of digital transformation on the retailing value chain," International Journal of Research in Marketing, Elsevier, vol. 36(3), pages 350-366.
    2. Jian Wang & Yen Hsu, 2019. "Does Sustainable Perceived Value Play a Key Role in the Purchase Intention Driven by Product Aesthetics? Taking Smartwatch as an Example," Sustainability, MDPI, vol. 11(23), pages 1-24, November.
    3. Teece, David J., 2018. "Profiting from innovation in the digital economy: Enabling technologies, standards, and licensing models in the wireless world," Research Policy, Elsevier, vol. 47(8), pages 1367-1387.
    4. Heinberg, Martin & Ozkaya, H. Erkan & Taube, Markus, 2018. "Do corporate image and reputation drive brand equity in India and China? - Similarities and differences," Journal of Business Research, Elsevier, vol. 86(C), pages 259-268.
    5. Gupta, Shaphali & Ramachandran, Divya, 2021. "Emerging Market Retail: Transitioning from a Product-Centric to a Customer-Centric Approach," Journal of Retailing, Elsevier, vol. 97(4), pages 597-620.
    6. Kühn, Frauke & Lichters, Marcel & Krey, Nina, 2020. "The touchy issue of produce: Need for touch in online grocery retailing," Journal of Business Research, Elsevier, vol. 117(C), pages 244-255.
    7. Elias G. Carayannis & Luca Dezi & Gianluca Gregori & Ernesto Calo, 2022. "Smart Environments and Techno-centric and Human-Centric Innovations for Industry and Society 5.0: A Quintuple Helix Innovation System View Towards Smart, Sustainable, and Inclusive Solutions," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 13(2), pages 926-955, June.
    8. Adriana Grigorescu & Amalia-Elena Ion, 2022. "Qualitative Analysis of Sustainability and Innovation Within the Luxury Business Sector," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 13(4), pages 3150-3171, December.
    9. Roberto Chavez & Wantao Yu & Mengying Feng & Frank Wiengarten, 2016. "The Effect of Customer‐Centric Green Supply Chain Management on Operational Performance and Customer Satisfaction," Business Strategy and the Environment, Wiley Blackwell, vol. 25(3), pages 205-220, March.
    10. Yunyang Xiao & H. Holly Wang & Jun Li, 2021. "A New Market for Pet Food in China: Online Consumer Preferences and Consumption," Chinese Economy, Taylor & Francis Journals, vol. 54(6), pages 430-440, November.
    11. Verhoef, Peter C. & Broekhuizen, Thijs & Bart, Yakov & Bhattacharya, Abhi & Qi Dong, John & Fabian, Nicolai & Haenlein, Michael, 2021. "Digital transformation: A multidisciplinary reflection and research agenda," Journal of Business Research, Elsevier, vol. 122(C), pages 889-901.
    12. Sun Young Lee & Weiwu Zhang & Alan Abitbol, 2019. "What Makes CSR Communication Lead to CSR Participation? Testing the Mediating Effects of CSR Associations, CSR Credibility, and Organization–Public Relationships," Journal of Business Ethics, Springer, vol. 157(2), pages 413-429, June.
    13. Natarajan, Thamaraiselvan & Balasubramanian, Senthil Arasu & Kasilingam, Dharun Lingam, 2017. "Understanding the intention to use mobile shopping applications and its influence on price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 8-22.
    14. Todeschini, Bruna Villa & Cortimiglia, Marcelo Nogueira & Callegaro-de-Menezes, Daniela & Ghezzi, Antonio, 2017. "Innovative and sustainable business models in the fashion industry: Entrepreneurial drivers, opportunities, and challenges," Business Horizons, Elsevier, vol. 60(6), pages 759-770.
    15. Shahida Anusha Siddiqui & Oscar Zannou & Ikawati Karim & Kasmiati & Nour M. H. Awad & Janusz Gołaszewski & Volker Heinz & Sergiy Smetana, 2022. "Avoiding Food Neophobia and Increasing Consumer Acceptance of New Food Trends—A Decade of Research," Sustainability, MDPI, vol. 14(16), pages 1-25, August.
    16. Vania Vigolo & Rezarta Sallaku & Federico Testa, 2018. "Drivers and Barriers to Clean Cooking: A Systematic Literature Review from a Consumer Behavior Perspective," Sustainability, MDPI, vol. 10(11), pages 1-21, November.
    17. Oghazi, Pejvak & Karlsson, Stefan & Hellström, Daniel & Hjort, Klas, 2018. "Online purchase return policy leniency and purchase decision: Mediating role of consumer trust," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 190-200.
    18. Paul C. Samboko & Olipa Zulu-Mbata & Antony Chapoto, 2018. "Analysis of the animal feed to poultry value chain in Zambia," Development Southern Africa, Taylor & Francis Journals, vol. 35(3), pages 351-368, May.
    19. Lingling Gao & Kerem Aksel Waechter, 2017. "Examining the role of initial trust in user adoption of mobile payment services: an empirical investigation," Information Systems Frontiers, Springer, vol. 19(3), pages 525-548, June.
    20. Tindara Abbate & Anna Codini & Barbara Aquilani & Demetris Vrontis, 2022. "From Knowledge Ecosystems to Capabilities Ecosystems: When Open Innovation Digital Platforms Lead to Value Co-creation," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 13(1), pages 290-304, March.
    21. J. Alfredo Flores‐Hernández & Jesús J. Cambra‐Fierro & Rosario Vázquez‐Carrasco, 2020. "Sustainability, brand image, reputation and financial value: Manager perceptions in an emerging economy context," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(4), pages 935-945, July.
    22. M. E. Agwu & H. N. Onwuegbuzie, 2018. "Effects of international marketing environments on entrepreneurship development," Journal of Innovation and Entrepreneurship, Springer, vol. 7(1), pages 1-14, December.
    23. André Hanelt & René Bohnsack & David Marz & Cláudia Antunes Marante, 2021. "A Systematic Review of the Literature on Digital Transformation: Insights and Implications for Strategy and Organizational Change," Journal of Management Studies, Wiley Blackwell, vol. 58(5), pages 1159-1197, July.
    24. Navitha Singh Sewpersadh, 2023. "Disruptive business value models in the digital era," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-27, December.
    25. Violeta Sima & Ileana Georgiana Gheorghe & Jonel Subić & Dumitru Nancu, 2020. "Influences of the Industry 4.0 Revolution on the Human Capital Development and Consumer Behavior: A Systematic Review," Sustainability, MDPI, vol. 12(10), pages 1-28, May.
    26. Kadarisman Hidayat & Muhammad Ishlah Idrus, 2023. "The effect of relationship marketing towards switching barrier, customer satisfaction, and customer trust on bank customers," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-16, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jinqiu He & Huiwen Su, 2022. "Digital Transformation and Green Innovation of Chinese Firms: The Moderating Role of Regulatory Pressure and International Opportunities," IJERPH, MDPI, vol. 19(20), pages 1-21, October.
    2. Fleury, Afonso & Fleury, Maria Tereza Leme & Oliveira, Luis & Leao, Pablo, 2024. "Going digital EMNEs: The role of digital maturity capability," International Business Review, Elsevier, vol. 33(4).
    3. Rizvi, Syed Kumail Abbas & Rahat, Birjees & Naqvi, Bushra & Umar, Muhammad, 2024. "Revolutionizing finance: The synergy of fintech, digital adoption, and innovation," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    4. Ponzoa, José M. & Gómez, Andrés & Mas, José M., 2023. "EU27 and USA institutions in the digital ecosystem: Proposal for a digital presence measurement index," Journal of Business Research, Elsevier, vol. 154(C).
    5. Deist, Maximilian K. & McDowell, William C. & Bouncken, Ricarda B., 2023. "Digital units and digital innovation: Balancing fluidity and stability for the Creation, Conversion, and Dissemination of sticky knowledge," Journal of Business Research, Elsevier, vol. 161(C).
    6. Fatih Gurcan & Gizem Dilan Boztas & Gonca Gokce Menekse Dalveren & Mohammad Derawi, 2023. "Digital Transformation Strategies, Practices, and Trends: A Large-Scale Retrospective Study Based on Machine Learning," Sustainability, MDPI, vol. 15(9), pages 1-23, May.
    7. Piepponen, Amanda & Ritala, Paavo & Keränen, Joona & Maijanen, Päivi, 2022. "Digital transformation of the value proposition: A single case study in the media industry," Journal of Business Research, Elsevier, vol. 150(C), pages 311-325.
    8. Weber, Ellen & Büttgen, Marion & Bartsch, Silke, 2022. "How to take employees on the digital transformation journey: An experimental study on complementary leadership behaviors in managing organizational change," Journal of Business Research, Elsevier, vol. 143(C), pages 225-238.
    9. Wang, Nan & Wan, Jiahao & Ma, Zhenzhong & Zhou, Yan & Chen, Jin, 2023. "How digital platform capabilities improve sustainable innovation performance of firms: The mediating role of open innovation," Journal of Business Research, Elsevier, vol. 167(C).
    10. Titov Sergei & Trachuk Arkady & Linder Natalya & RD Pathak & Danny Samson & Zafar Husain & S Sushil, 2023. "Digital transformation enablers in high-tech and low-tech companies: A comparative analysis," Australian Journal of Management, Australian School of Business, vol. 48(4), pages 801-843, November.
    11. Vladimir Franki & Darin Majnarić & Alfredo Višković, 2023. "A Comprehensive Review of Artificial Intelligence (AI) Companies in the Power Sector," Energies, MDPI, vol. 16(3), pages 1-35, January.
    12. Shao, Yanmin & Xu, Kunliang & Shan, Yuan George, 2024. "Leveraging corporate digitalization for green technology innovation: The mediating role of resource endowments," Technovation, Elsevier, vol. 133(C).
    13. Miguel Perez-Valls & T. Bartosz Kalinowski & Pawel Glodek & Belen Payan-Sanchez & Adrian Solomon, 2024. "Digital Capabilities as Mediators: Fostering Managerial and Sustainable Capabilities among Digital Users and Providers," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 26(Special 1), pages 1270-1270, November.
    14. Merín-Rodrigáñez, Joan & Dasí, Àngels & Alegre, Joaquín, 2024. "Digital transformation and firm performance in innovative SMEs: The mediating role of business model innovation," Technovation, Elsevier, vol. 134(C).
    15. Hu, Jinjin & Huo, Dong & Wu, Delin, 2024. "Digital economy development and venture capital networks: Empirical evidence from China," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
    16. Chunyu Zhang & Wenge Zeng, 2024. "RETRACTED ARTICLE: Evaluating the Construction of a Digital Supervision Platform for Digital Trade Systems: a Multilateral Perspective," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(3), pages 12503-12534, September.
    17. Krishna Kumar Dadsena & Pushpesh Pant & Sanjoy Kumar Paul & Saurabh Pratap, 2024. "Overcoming strategies for supply chain digitization barriers: Implications for sustainable development goals," Business Strategy and the Environment, Wiley Blackwell, vol. 33(5), pages 3887-3910, July.
    18. Antonio Fernández-Portillo & Nuria Ramos-Vecino & Adelaida Ramos-Mariño & Gabriel Cachón-Rodríguez, 2024. "How the digital business ecosystem affects stakeholder satisfaction: its impact on business performance," Review of Managerial Science, Springer, vol. 18(9), pages 2643-2662, September.
    19. Huang, Heshu & Wang, Caiting & Wang, Liukai & Yarovaya, Larisa, 2023. "Corporate digital transformation and idiosyncratic risk: Based on corporate governance perspective," Emerging Markets Review, Elsevier, vol. 56(C).
    20. Zou, Ziran & Fu, Jiayi & Zeng, Yeqin & Huang, Yuxuan, 2024. "Do young CEOs matter for corporate digital transformation?," Economics Letters, Elsevier, vol. 237(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:jknowl:v:15:y:2024:i:3:d:10.1007_s13132-023-01490-8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.