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Comparative Analysis of Digital Business Models

Author

Listed:
  • Shrutika Mishra

    (CHRIST (Deemed to be University)
    Banaras Hindu University (Institute of Eminence))

  • A R Tripathi

    (Banaras Hindu University (Institute of Eminence))

  • R S Singh

    (Indian Institute of Technology (BHU))

  • Priyanshu Mishra

    (Banaras Hindu University (Institute of Eminence))

Abstract

This paper discusses the comparative analysis of different attributes of Google and Facebook business model and their novel features for handling innovative business framework. We have compared Google and Facebook business model on different key attributes and also discussed the statistical analysis of business models using Google business analytics platform. We have argued performance analysis of these models. One important point which we discuss and analyze in this paper is that a business model is not about just building revenue generating machine, but it is indeed more than that. It explores the strategy and business approaches of both the models of revenue generating line of attacks. Our research contributes a considerate understanding of Google and Facebook architectural model and its influence on business framework. Statistical enactment and results are analyzed, precisely when big data and media are applied. This paper also provides better understanding of the digital marketplace for both of the platforms and its earning methodology.

Suggested Citation

  • Shrutika Mishra & A R Tripathi & R S Singh & Priyanshu Mishra, 2024. "Comparative Analysis of Digital Business Models," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(2), pages 6666-6705, June.
    • Handle: RePEc:spr:jknowl:v:15:y:2024:i:2:d:10.1007_s13132-023-01192-1
    DOI: 10.1007/s13132-023-01192-1
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    More about this item

    Keywords

    Digital business models; Performance analysis; Digital platform; Innovation; Platform analytics;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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