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Social attributes and factors influencing entrepreneurial behaviors among rural women in Kakamega County, Kenya

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  • Hesborn Andole Ondiba

    (Graduate School of Life and Environmental Sciences, University of Tsukuba. 36-107 Ichinoya)

  • Kenichi Matsui

    (University of Tsukuba)

Abstract

This paper seeks to investigate social attributes and factors that influence entrepreneurial behaviors among rural women in Kakamega County, Kenya. A questionnaire survey was administered to 153 rural women entrepreneurs in the County. We found that husband’s moral support was very important for the success of women’s entrepreneurial ventures. At the market place about 77% of the respondents participated in various social activities. These activities fostered business growth through sharing ideas, group customer sourcing and branding of their products. About 97% of the respondents attributed their business success to the help and inspiration from these social networking groups. The respondents were inspired and motivated to entrepreneurship because of these social activities at the market. About 98% of them agreed that they started business to support their families financially. Through this they achieve financial independence and earn respect in their families and society.

Suggested Citation

  • Hesborn Andole Ondiba & Kenichi Matsui, 2019. "Social attributes and factors influencing entrepreneurial behaviors among rural women in Kakamega County, Kenya," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 9(1), pages 1-10, December.
    • Handle: RePEc:spr:jglont:v:9:y:2019:i:1:d:10.1186_s40497-018-0123-5
    DOI: 10.1186/s40497-018-0123-5
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    References listed on IDEAS

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    Cited by:

    1. Ojong, Nathanael & Simba, Amon & Dana, Leo-Paul, 2021. "Female entrepreneurship in Africa: A review, trends, and future research directions," Journal of Business Research, Elsevier, vol. 132(C), pages 233-248.
    2. Hesborn Andole Ondiba & Kenichi Matsui, 2021. "Drivers of environmental conservation activities among rural women around the Kakamega forest, Kenya," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(7), pages 10666-10678, July.
    3. Guo, Zhangdong & Chen, Xiaoqi & Zhang, Yongwang, 2022. "Impact of environmental regulation perception on farmers' agricultural green production technology adoption: A new perspective of social capital," Technology in Society, Elsevier, vol. 71(C).
    4. Yan Mei & Danling Mao & Yuhui Lu & Wei Chu, 2020. "Effects and mechanisms of rural E‐commerce clusters on households' entrepreneurship behavior in China," Growth and Change, Wiley Blackwell, vol. 51(4), pages 1588-1610, December.
    5. Pauline Liru & Lindy Heinecken, 2021. "Building Resilience: The Gendered Effect of Climate Change on Food Security and Sovereignty in Kakamega-Kenya," Sustainability, MDPI, vol. 13(7), pages 1-13, March.

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