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“Advanced data analysis techniques with marketing applications”

Author

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  • Friederike Paetz

    (Clausthal University of Technology)

  • Winfried J. Steiner

    (Clausthal University of Technology)

  • Harald Hruschka

    (University of Regensburg)

Abstract

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Suggested Citation

  • Friederike Paetz & Winfried J. Steiner & Harald Hruschka, 2022. "“Advanced data analysis techniques with marketing applications”," Journal of Business Economics, Springer, vol. 92(4), pages 557-561, May.
    • Handle: RePEc:spr:jbecon:v:92:y:2022:i:4:d:10.1007_s11573-022-01101-z
    DOI: 10.1007/s11573-022-01101-z
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    References listed on IDEAS

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    1. Lepenioti, Katerina & Bousdekis, Alexandros & Apostolou, Dimitris & Mentzas, Gregoris, 2020. "Prescriptive analytics: Literature review and research challenges," International Journal of Information Management, Elsevier, vol. 50(C), pages 57-70.
    2. Julian Krumeich & Dirk Werth & Peter Loos, 2016. "Prescriptive Control of Business Processes," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 58(4), pages 261-280, August.
    3. Franses,Philip Hans & Paap,Richard, 2010. "Quantitative Models in Marketing Research," Cambridge Books, Cambridge University Press, number 9780521143653, January.
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    Cited by:

    1. Wolfgang Breuer & Jannis Bischof & Christian Hofmann & Jochen Hundsdoerfer & Hans-Ulrich Küpper & Marko Sarstedt & Philipp Schreck & Tim Weitzel & Peter Witt, 2023. "Recent developments in Business Economics," Journal of Business Economics, Springer, vol. 93(6), pages 989-1013, August.
    2. Meltem Sanisoglu & Sebnem Burnaz & Tolga Kaya, 2024. "A gateway toward truly responsive customers: using the uplift modeling to increase the performance of a B2B marketing campaign," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(4), pages 909-924, December.

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