“Advanced data analysis techniques with marketing applications”
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DOI: 10.1007/s11573-022-01101-z
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References listed on IDEAS
- Lepenioti, Katerina & Bousdekis, Alexandros & Apostolou, Dimitris & Mentzas, Gregoris, 2020. "Prescriptive analytics: Literature review and research challenges," International Journal of Information Management, Elsevier, vol. 50(C), pages 57-70.
- Julian Krumeich & Dirk Werth & Peter Loos, 2016. "Prescriptive Control of Business Processes," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 58(4), pages 261-280, August.
- Franses,Philip Hans & Paap,Richard, 2010.
"Quantitative Models in Marketing Research,"
Cambridge Books,
Cambridge University Press, number 9780521143653, January.
- Franses,Philip Hans & Paap,Richard, 2001. "Quantitative Models in Marketing Research," Cambridge Books, Cambridge University Press, number 9780521801669, November.
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Cited by:
- Wolfgang Breuer & Jannis Bischof & Christian Hofmann & Jochen Hundsdoerfer & Hans-Ulrich Küpper & Marko Sarstedt & Philipp Schreck & Tim Weitzel & Peter Witt, 2023. "Recent developments in Business Economics," Journal of Business Economics, Springer, vol. 93(6), pages 989-1013, August.
- Meltem Sanisoglu & Sebnem Burnaz & Tolga Kaya, 2024. "A gateway toward truly responsive customers: using the uplift modeling to increase the performance of a B2B marketing campaign," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(4), pages 909-924, December.
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