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Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions

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  • Gillian Kemp
  • Lynne Eagle

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  • Gillian Kemp & Lynne Eagle, 2008. "Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 5(2), pages 117-128, December.
    • Handle: RePEc:spr:irpnmk:v:5:y:2008:i:2:p:117-128
    DOI: 10.1007/s12208-008-0012-7
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    References listed on IDEAS

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    1. Natalie Ross Adkins & Julie L. Ozanne, 2005. "The Low Literate Consumer," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(1), pages 93-105, June.
    2. Wallendorf, Melanie, 2001. "Literally Literacy," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(4), pages 505-511, March.
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