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Social commerce adoption among Jordanian youth: empirical study

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  • Radwan Al-Dwairi

Abstract

Social commerce is a subset of e-commerce, which utilises social networking tools. Customers' adoption of this new technology is not addressed by researchers in Jordan and consequently not yet completely understood. To our knowledge, this research is the first one that studied Jordanians intention to adopt social commerce. This study proposed a conceptual model based on the technology acceptance model (TAM) and empirically tested using a survey of 299 Jordanian respondents. Findings of the study showed that perceived ease of use, perceived usefulness, information quality, social support, and trust significantly impacted Jordanian's intention to adopt s-commerce. Results of this study showed that the five constructs of the model explained (33.6%) of the variance of respondent's intention. In addition, the F-test of the model's variables was highly significant which means that there is a linear relationship between those variables. Thus, results of this study demonstrate the applicability of our model in testing this phenomenon.

Suggested Citation

  • Radwan Al-Dwairi, 2017. "Social commerce adoption among Jordanian youth: empirical study," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 26(3), pages 277-296.
    • Handle: RePEc:ids:ijbisy:v:26:y:2017:i:3:p:277-296
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    Citations

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    Cited by:

    1. Yogesh K Dwivedi & Elvira Ismagilova & Prianka Sarker & Anand Jeyaraj & Yassine Jadil & Laurie Hughes, 2023. "A Meta-Analytic Structural Equation Model for Understanding Social Commerce Adoption," Information Systems Frontiers, Springer, vol. 25(4), pages 1421-1437, August.
    2. Isaac Kofi Mensah & Guohua Zeng & Chuanyong Luo, 2023. "Determinants of Social Commerce Purchase and Recommendation Intentions Within the Context of Swift Guanxi Among Chinese College Students," SAGE Open, , vol. 13(2), pages 21582440231, June.

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