IDEAS home Printed from https://ideas.repec.org/a/ids/ijemre/v10y2019i2p173-207.html
   My bibliography  Save this article

Affect-based and personality-based trust and risk in social commerce

Author

Listed:
  • Emad Abou-Elgheit

Abstract

This paper examines the affect (emotional) and personality factors that impact consumers' trust, risk and intention to purchase in a social electronic commerce context. It is the first part of a broader study which examines the impact of different antecedents or types of trust and risk on consumers' intention to purchase online. The empirical findings discussed in this study offer novel insights for academic researchers and businesses on how trust is built and risk is perceived. The study argues that affect-based factors have stronger impacts on trust and intention to buy than personality. The study also shows that building trust and perceiving risk are different, yet interrelated processes. The study relies on the findings of a survey that was sponsored by three Egyptian electronic vendors. A sample of 599 online shoppers responded to the survey. Egypt is a significant emerging market for electronic commerce, which makes it representative for Middle East and North African markets.

Suggested Citation

  • Emad Abou-Elgheit, 2019. "Affect-based and personality-based trust and risk in social commerce," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 10(2), pages 173-207.
    • Handle: RePEc:ids:ijemre:v:10:y:2019:i:2:p:173-207
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=98753
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yogesh K Dwivedi & Elvira Ismagilova & Prianka Sarker & Anand Jeyaraj & Yassine Jadil & Laurie Hughes, 2023. "A Meta-Analytic Structural Equation Model for Understanding Social Commerce Adoption," Information Systems Frontiers, Springer, vol. 25(4), pages 1421-1437, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijemre:v:10:y:2019:i:2:p:173-207. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=43 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.