IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v10y2020i2p2158244020936225.html
   My bibliography  Save this article

A Comprehensive Study on Social Commerce in Social Networking Sites

Author

Listed:
  • Md. Alamgir Hossain
  • Minho Kim

Abstract

The study aims to examine user’s perceptions of the service quality of social networking sites (SNSs), contributing to customer satisfaction and usage intention leading to social commerce (s-commerce) intention. An online survey with a structured questionnaire was conducted to obtain contextual data, comprising 549 valid samples. The results indicate that outcome and environment quality have a significant influence on satisfaction, whereas interaction and outcome quality have a positive impact on usage intention of SNSs. Satisfaction is a noble indicator of usage intention; social capital and perceived trusts have a significant effect on s-commerce intention; and usage intention has the greatest influence on s-commerce intention. Perceived trust proves to be an important partial mediator between usage intention and s-commerce intention. Our results highlight the important role of service quality in behavioral perceptions of SNS users, shed much light on the social capital and s-commerce intention, and provide valuable contributions for understanding s-commerce behavior in SNSs context. The results of this study bridge gaps in SNS literature by demonstrating how s-commerce vendors or SNS practitioners can increase service quality, resulting in increased customer satisfaction and usage intention and thereby affecting the acceptance of s-commerce.

Suggested Citation

  • Md. Alamgir Hossain & Minho Kim, 2020. "A Comprehensive Study on Social Commerce in Social Networking Sites," SAGE Open, , vol. 10(2), pages 21582440209, June.
    • Handle: RePEc:sae:sagope:v:10:y:2020:i:2:p:2158244020936225
    DOI: 10.1177/2158244020936225
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/2158244020936225
    Download Restriction: no
    File URL: https://libkey.io/10.1177/2158244020936225?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Pookulangara, Sanjukta & Koesler, Kristian, 2011. "Cultural influence on consumers' usage of social networks and its' impact on online purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 348-354.
    2. Efraim Turban & Ting-Peng Liang & Shelly P. J. Wu, 2011. "A Framework for Adopting Collaboration 2.0 Tools for Virtual Group Decision Making," Group Decision and Negotiation, Springer, vol. 20(2), pages 137-154, March.
    3. Hajli, M. Nick, 2014. "The role of social support on relationship quality and social commerce," Technological Forecasting and Social Change, Elsevier, vol. 87(C), pages 17-27.
    4. Md. Alamgir Hossain & Minho Kim, 2018. "Does Multidimensional Service Quality Generate Sustainable Use Intention for Facebook?," Sustainability, MDPI, vol. 10(7), pages 1-15, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nour El Houda Ben Amor & Mohamed Nabil Mzoughi, 2023. "Do Millennials’ Motives for Using Snapchat Influence the Effectiveness of Snap Ads?," SAGE Open, , vol. 13(3), pages 21582440231, July.
    2. Yogesh K Dwivedi & Elvira Ismagilova & Prianka Sarker & Anand Jeyaraj & Yassine Jadil & Laurie Hughes, 2023. "A Meta-Analytic Structural Equation Model for Understanding Social Commerce Adoption," Information Systems Frontiers, Springer, vol. 25(4), pages 1421-1437, August.
    3. Lian Tang & Siti Zobidah Omar & Jusang Bolong & Julia Wirza Mohd Zawawi, 2021. "Social Media Use Among Young People in China: A Systematic Literature Review," SAGE Open, , vol. 11(2), pages 21582440211, May.
    4. Alaa M. S. Azazz & Ibrahim A. Elshaer, 2022. "Amid the COVID-19 Pandemic, Social Media Usage and Food Waste Intention: The Role of Excessive Buying Behavior and Religiosity," Sustainability, MDPI, vol. 14(11), pages 1-14, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Untung Rahardja & Tanaporn Hongsuchon & Taqwa Hariguna & Athapol Ruangkanjanases, 2021. "Understanding Impact Sustainable Intention of S-Commerce Activities: The Role of Customer Experiences, Perceived Value, and Mediation of Relationship Quality," Sustainability, MDPI, vol. 13(20), pages 1-20, October.
    2. Wang, Weisha & Shukla, Paurav & Shi, Guicheng, 2021. "Digitalized social support in the healthcare environment: Effects of the types and sources of social support on psychological well-being," Technological Forecasting and Social Change, Elsevier, vol. 164(C).
    3. Raed S. Algharabat & Nripendra P. Rana, 0. "Social Commerce in Emerging Markets and its Impact on Online Community Engagement," Information Systems Frontiers, Springer, vol. 0, pages 1-22.
    4. Raphaël Maucuer & Alexandre Renaud & Sébastien Ronteau & Laurent Muzellec, 2022. "What can we learn from marketers? A bibliometric analysis of the marketing literature on business model research," Post-Print hal-03718522, HAL.
    5. Min Chung Han, 2021. "Thumbs down on “likes”? The impact of Facebook reactions on online consumers’ nonprofit engagement behavior," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 18(2), pages 255-272, June.
    6. Kajikawa, Yuya & Mejia, Cristian & Wu, Mengjia & Zhang, Yi, 2022. "Academic landscape of Technological Forecasting and Social Change through citation network and topic analyses," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
    7. Fujita, Momoko & Harrigan, Paul & Soutar, Geoffrey N. & Kumar Roy, Sanjit & Roy, Rajat, 2020. "Enhancing member-institution relationships through social media: The role of other-user engagement behavior and similarity perceptions," Journal of Business Research, Elsevier, vol. 121(C), pages 642-654.
    8. Mario Arias-Oliva & Jorge de Andrés-Sánchez & Jorge Pelegrín-Borondo, 2021. "Fuzzy Set Qualitative Comparative Analysis of Factors Influencing the Use of Cryptocurrencies in Spanish Households," Mathematics, MDPI, vol. 9(4), pages 1-19, February.
    9. Shanmugam, Mohana & Sun, Shiwei & Amidi, Asra & Khani, Farzad & Khani, Fariborz, 2016. "The applications of social commerce constructs," International Journal of Information Management, Elsevier, vol. 36(3), pages 425-432.
    10. Suzanne Amaro & Paulo Duarte, 2017. "Social media use for travel purposes: a cross cultural comparison between Portugal and the UK," Information Technology & Tourism, Springer, vol. 17(2), pages 161-181, June.
    11. Feng Xu & Wenxia Niu & Shuaishuai Li & Yuli Bai, 2020. "The Mechanism of Word-of-Mouth for Tourist Destinations in Crisis," SAGE Open, , vol. 10(2), pages 21582440209, May.
    12. Changhyun Nam & Jihyeong Son & Jae-Gu Yu, 2019. "Effects of SNS Social Capital on E-Service Quality and Sustained Referral Intentions of E-Fitness Apparel: Comparative Body Image Satisfaction Analysis," Sustainability, MDPI, vol. 11(24), pages 1-16, December.
    13. Ricardo J. G. Mateus & João C. Bana e Costa & Pedro Verga Matos, 2017. "Supporting Multicriteria Group Decisions with MACBETH Tools: Selection of Sustainable Brownfield Redevelopment Actions," Group Decision and Negotiation, Springer, vol. 26(3), pages 495-521, May.
    14. Mauricio S. Featherman & Nick Hajli, 2016. "Self-Service Technologies and e-Services Risks in Social Commerce Era," Journal of Business Ethics, Springer, vol. 139(2), pages 251-269, December.
    15. Zhichao Cheng & Tongfei Gu & Cui Li, 2022. "The Formation Mechanism of Social Identity Based on Knowledge Contribution in Online Knowledge Communities: Empirical Evidence from China," Sustainability, MDPI, vol. 14(4), pages 1-15, February.
    16. Shah, Zakir & Chu, Jianxun & Feng, Bo & Qaisar, Sara & Ghani, Usman & Hassan, Zameer, 2019. "If you care, I care: Perceived social support and public engagement via SNSs during crises," Technology in Society, Elsevier, vol. 59(C).
    17. Kanungo, Rama Prasad & Gupta, Suraksha & Patel, Parth & Prikshat, Verma & Liu, Rui, 2022. "Digital consumption and socio-normative vulnerability," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
    18. Francis Osei & Gertrude Agyemang & Collins Kankam-Kwarteng & Ofosu Amofah, 2021. "Customer use of online order for food delivery service: the application of UTAUT2 Model," Technium Social Sciences Journal, Technium Science, vol. 25(1), pages 496-514, November.
    19. Casado-Aranda, Luis-Alberto & Dimoka, Angelika & Sánchez-Fernández, Juan, 2019. "Consumer Processing of Online Trust Signals: A Neuroimaging Study," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 159-180.
    20. Busalim, Abdelsalam H. & Hussin, Ab Razak Che, 2016. "Understanding social commerce: A systematic literature review and directions for further research," International Journal of Information Management, Elsevier, vol. 36(6), pages 1075-1088.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:10:y:2020:i:2:p:2158244020936225. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.