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Sharing Political Content in Online Social Media: A Planned and Unplanned Behaviour Approach

Author

Listed:
  • Mohammad Alamgir Hossain

    (RMIT University)

  • Yogesh K. Dwivedi

    (Swansea University)

  • Caroline Chan

    (RMIT University)

  • Craig Standing

    (Edith Cowan University)

  • Abdus-Samad Olanrewaju

    (RMIT University)

Abstract

Human’s decision making is not necessarily always planned; their unplanned behaviour—determined by natural personality traits—also contributes to the decision making process. In this study, we investigate factors related to planned and unplanned behaviour to understand why people share political content in online social media. Based on an online survey of 257 social media users, our results demonstrate that the factors representing both planned (i.e., perceived social recognition and altruistic motivation) and unplanned behaviour (i.e., extroversion and impulsiveness) affect people’s political content sharing behaviour. Our study understands that sharing political content is not like sharing other forms of content such as tourist attractions—the former can provoke serious punishment in some countries. Accordingly, trait impulsiveness is negatively associated with political content sharing behaviour. We also found that collective opinion moderates people’s planned behaviour, but not their unplanned behaviour. In other words, personality traits are unaffected by others’ opinions, but traits that humans can control can be shaped by others’.

Suggested Citation

  • Mohammad Alamgir Hossain & Yogesh K. Dwivedi & Caroline Chan & Craig Standing & Abdus-Samad Olanrewaju, 2018. "Sharing Political Content in Online Social Media: A Planned and Unplanned Behaviour Approach," Information Systems Frontiers, Springer, vol. 20(3), pages 485-501, June.
    • Handle: RePEc:spr:infosf:v:20:y:2018:i:3:d:10.1007_s10796-017-9820-9
    DOI: 10.1007/s10796-017-9820-9
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    6. Prabhsimran Singh & Yogesh K. Dwivedi & Karanjeet Singh Kahlon & Ravinder Singh Sawhney & Ali Abdallah Alalwan & Nripendra P. Rana, 2020. "Smart Monitoring and Controlling of Government Policies Using Social Media and Cloud Computing," Information Systems Frontiers, Springer, vol. 22(2), pages 315-337, April.
    7. Alalwan, Ali Abdallah, 2018. "Investigating the impact of social media advertising features on customer purchase intention," International Journal of Information Management, Elsevier, vol. 42(C), pages 65-77.
    8. E. Mitchell Church, 2024. "The one to watch: Heuristic Determinants of Viewership among Influential Twitch Streamers," Electronic Commerce Research, Springer, vol. 24(3), pages 1795-1820, September.
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    10. Aladwani, Adel M. & Dwivedi, Yogesh K., 2018. "Towards a theory of SocioCitizenry: Quality anticipation, trust configuration, and approved adaptation of governmental social media," International Journal of Information Management, Elsevier, vol. 43(C), pages 261-272.
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    12. Kuttimani Tamilmani & Nripendra P. Rana & Yogesh K. Dwivedi, 2021. "Consumer Acceptance and Use of Information Technology: A Meta-Analytic Evaluation of UTAUT2," Information Systems Frontiers, Springer, vol. 23(4), pages 987-1005, August.
    13. Algharabat, Raed & Rana, Nripendra P. & Alalwan, Ali Abdallah & Baabdullah, Abdullah & Gupta, Ashish, 2020. "Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
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    15. Malik, Akanksha & Sinha, Shuchi & Goel, Sanjay, 2022. "Coping with workplace sexual harassment: Social media as an empowered outcome," Journal of Business Research, Elsevier, vol. 150(C), pages 165-178.

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