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Business-to-business e-commerce adoption: An empirical investigation of business factors

Author

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  • Narasimhaiah Gorla

    (American University of Sharjah)

  • Ananth Chiravuri

    (UAE University)

  • Ravi Chinta

    (University at Montgomery)

Abstract

We develop an overarching model to explain the adoption of business-to-business e-commerce using five business factors: external environment, organizational context, decision-maker’s characteristics, technology context, and organizational learning. Data collected from IS executives was analyzed using logistic regression. Our model has a good fit with over 77 % variance explained. Findings indicate that the existence of informal interest groups, and the tolerant attitude of decision makers towards negative information about business-to-business e-commerce have significant influence on the adoption decision. In addition, our results indicate that price intensity and perceived barriers negatively affect the adoption decision.

Suggested Citation

  • Narasimhaiah Gorla & Ananth Chiravuri & Ravi Chinta, 2017. "Business-to-business e-commerce adoption: An empirical investigation of business factors," Information Systems Frontiers, Springer, vol. 19(3), pages 645-667, June.
    • Handle: RePEc:spr:infosf:v:19:y:2017:i:3:d:10.1007_s10796-015-9616-8
    DOI: 10.1007/s10796-015-9616-8
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