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Factors Influencing the Extent of Deployment of Electronic Commerce for Small-and Medium Sized Enterprises

Author

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  • Sandy Chong

    (Curtin University of Technology, Australia)

  • Graham Pervan

    (Curtin University of Technology, Australia)

Abstract

This study surveys the perceptions and experiences of Australian small- and medium-sized enterprises (SMEs) in the implementation of Internet-based Electronic Commerce (EC) as seen from the perspective of the extent of deployment. With a sample of 115 small businesses in Australia, this article uses regression modelling to explore and establish the factors that are related to the extent of deployment in EC. A multiple regression analysis shows that seven factors: perceived relative advantage, trialability, observability, variety of information sources, communication amount, competitive pressure, and non-trading institutional influences, significantly influence the extent of EC deployment by SMEs in Australia. The managerial implications are discussed.

Suggested Citation

  • Sandy Chong & Graham Pervan, 2007. "Factors Influencing the Extent of Deployment of Electronic Commerce for Small-and Medium Sized Enterprises," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 5(1), pages 1-29, January.
    • Handle: RePEc:igg:jeco00:v:5:y:2007:i:1:p:1-29
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    Cited by:

    1. Witek-Hajduk Marzanna K. & Zaborek Piotr, 2022. "Social media use in international marketing: Impact on brand and firm performance," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 58(2), pages 121-142, June.
    2. Anna Makrides & Demetris Vrontis & Michael Christofi, 2020. "The Gold Rush of Digital Marketing: Assessing Prospects of Building Brand Awareness Overseas," Business Perspectives and Research, , vol. 8(1), pages 4-20, January.
    3. Ya-na Wang & Lifu Jin & Hanping Mao, 2019. "Farmer Cooperatives’ Intention to Adopt Agricultural Information Technology—Mediating Effects of Attitude," Information Systems Frontiers, Springer, vol. 21(3), pages 565-580, June.
    4. Karimi ALAVIJEH Mohammad REZA & Mohammad AKBARI, 2017. "Factors Affecting Perceptions Of Managers / Owners Of Small And Medium Sized Businesses From Investment Risks In E-Business," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 48-58, November.
    5. Grant, Kevin & Edgar, David & Sukumar, Arun & Meyer, Martin, 2014. "‘Risky business’: Perceptions of e-business risk by UK small and medium sized enterprises (SMEs)," International Journal of Information Management, Elsevier, vol. 34(2), pages 99-122.
    6. Narasimhaiah Gorla & Ananth Chiravuri & Ravi Chinta, 0. "Business-to-business e-commerce adoption: An empirical investigation of business factors," Information Systems Frontiers, Springer, vol. 0, pages 1-23.
    7. Narasimhaiah Gorla & Ananth Chiravuri & Ravi Chinta, 2017. "Business-to-business e-commerce adoption: An empirical investigation of business factors," Information Systems Frontiers, Springer, vol. 19(3), pages 645-667, June.
    8. Sanjay Lama & Sojen Pradhan & Anup Shrestha, 2020. "Exploration and implication of factors affecting e-tourism adoption in developing countries: a case of Nepal," Information Technology & Tourism, Springer, vol. 22(1), pages 5-32, March.
    9. Ghazi A. Al-Weshah & Khalid Al-Zubi, 2012. "E-Business Enablers And Barriers: Empirical Study Of Smes In Jordanian Communication Sector," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 6(3), pages 1-15.
    10. Doherty, Neil F. & Shakur, Mahani & Ellis-Chadwick, Fiona, 2015. "The role of e-service quality management in the delivery business value," Journal of Retailing and Consumer Services, Elsevier, vol. 27(C), pages 52-62.
    11. Miftahurrohman Miftahurrohman & Eko Sediyono & Albert Kriestian Novi Adhi Nugraha, 2022. "The Model of the Sustainability of E-commerce Adoption: A Study on Carved Furniture SMEs in Indonesia," Technium Social Sciences Journal, Technium Science, vol. 30(1), pages 466-483, April.

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