IDEAS home Printed from https://ideas.repec.org/a/spr/infosf/v17y2015i6d10.1007_s10796-014-9519-0.html
   My bibliography  Save this article

Estimating trust value: A social network perspective

Author

Listed:
  • Wei-Lun Chang

    (Tamkang University)

  • Arleen N. Diaz

    (Tamkang University)

  • Patrick C. K. Hung

    (University of Ontario Institute of Technology (UOIT))

Abstract

This research introduces the concept of social distance, which is drawn from clustering methods applied to the social network user base; and incorporates distance in the estimation of trust, as well as user-generated ratings. The trust value estimated will serve as a metric for filtering and sorting content of any kind based on the trustworthiness of the creator. The results revealed that it is possible to provide an estimated measure of trust within individuals in a social network, that clustering methods were of significant help into said evaluation, and that the integration of other variables affecting the building of trust. Results also showed that higher rating scores combined with shorter social distances provide satisfactory trust values, while the opposite happened for subjects presenting lower rating scores in combination with longer distances. This study contributes to the current literature on trust estimation and social networks role in such endeavors.

Suggested Citation

  • Wei-Lun Chang & Arleen N. Diaz & Patrick C. K. Hung, 2015. "Estimating trust value: A social network perspective," Information Systems Frontiers, Springer, vol. 17(6), pages 1381-1400, December.
    • Handle: RePEc:spr:infosf:v:17:y:2015:i:6:d:10.1007_s10796-014-9519-0
    DOI: 10.1007/s10796-014-9519-0
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10796-014-9519-0
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s10796-014-9519-0?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Cai-Nicolas Ziegler & Georg Lausen, 2005. "Propagation Models for Trust and Distrust in Social Networks," Information Systems Frontiers, Springer, vol. 7(4), pages 337-358, December.
    2. Felix B. Tan & Paul Sutherland, 2004. "Online Consumer Trust: A Multi-Dimensional Model," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 2(3), pages 40-58, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Syrdal, Holly A. & Myers, Susan & Sen, Sandipan & Woodroof, Parker J. & McDowell, William C., 2023. "Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior," Journal of Business Research, Elsevier, vol. 163(C).
    2. Kawaljeet Kaur Kapoor & Kuttimani Tamilmani & Nripendra P. Rana & Pushp Patil & Yogesh K. Dwivedi & Sridhar Nerur, 2018. "Advances in Social Media Research: Past, Present and Future," Information Systems Frontiers, Springer, vol. 20(3), pages 531-558, June.
    3. Bruni, M.E. & Khodaparasti, S. & Beraldi, P., 2020. "The selective minimum latency problem under travel time variability: An application to post-disaster assessment operations," Omega, Elsevier, vol. 92(C).
    4. Das, Manoj & Ramalingam, Mahesh, 2023. "To praise or not to praise- Role of word of mouth in food delivery apps," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    5. Talwar, Shalini & Dhir, Amandeep & Scuotto, Veronica & Kaur, Puneet, 2021. "Barriers and paradoxical recommendation behaviour in online to offline (O2O) services. A convergent mixed-method study," Journal of Business Research, Elsevier, vol. 131(C), pages 25-39.
    6. E. B. Priyanka & S. Thangavel & K. Martin Sagayam & Ahmed A. Elngar, 2022. "Wireless network upgraded with artificial intelligence on the data aggregation towards the smart internet applications," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 13(3), pages 1254-1267, June.
    7. Lin, Hsin-Chen & Swarna, Hepsi & Bruning, Patrick F., 2017. "Taking a global view on brand post popularity: Six social media brand post practices for global markets," Business Horizons, Elsevier, vol. 60(5), pages 621-633.
    8. Gaganmeet Kaur Awal & K. K. Bharadwaj, 2019. "Leveraging collective intelligence for behavioral prediction in signed social networks through evolutionary approach," Information Systems Frontiers, Springer, vol. 21(2), pages 417-439, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jarratt, Denise & Ceric, Arnela, 2015. "The complexity of trust in business collaborations," Australasian marketing journal, Elsevier, vol. 23(1), pages 2-12.
    2. Osama Sohaib & Kyeong Kang & Mohammad Nurunnabi, 2018. "Gender-Based iTrust in E-Commerce: The Moderating Role of Cognitive Innovativeness," Sustainability, MDPI, vol. 11(1), pages 1-16, December.
    3. Sabo Ahmad & Siti Alida John Abdullah & Rozita Arshad, 2016. "A Model of Citizens’ Participation in Elections Using E-Voting System in Nigeria," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 7(4), pages 170-187.
    4. Raed S. Algharabat & Nripendra P. Rana, 0. "Social Commerce in Emerging Markets and its Impact on Online Community Engagement," Information Systems Frontiers, Springer, vol. 0, pages 1-22.
    5. S M A Moin & James Devlin & Sally McKechnie, 2016. "The magic of branding: The role of ‘pledge’, ‘turn’ and ‘prestige’ in fostering consumer trust in financial services," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 21(2), pages 113-126, June.
    6. Li-Wei Liu & Ying-Hsiao Lai & Tsung-Hua Hsieh, 2022. "The Online Betting Behavior of Sport Lottery Consumers," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 14(1), pages 1-18, January.
    7. Jiayue Guo & Wenqian Zhang & Tiansheng Xia, 2023. "Impact of Shopping Website Design on Customer Satisfaction and Loyalty: The Mediating Role of Usability and the Moderating Role of Trust," Sustainability, MDPI, vol. 15(8), pages 1-16, April.
    8. Vianney Judith Robledo Herrera & Elena Patricia Mojica Carrillo & Sofía Elba Vázquez Herrera & Fernando Rey Castillo Villar, 2020. "Influence of Experiential Marketing on Online Engagement of the Consumer in the Fashion Industry in the City of Aguascalientes," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 10(4), pages 1-8.
    9. Rodolfo Baggio, 2011. "The Mechanism for Spreading Online Reputation," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 4(2), pages 5-13.
    10. S M A Moin & James F. Devlin & Sally McKechnie, 2017. "Trust in financial services: the influence of demographics and dispositional characteristics," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 22(2), pages 64-76, June.
    11. Roberto P. Q. Falcao & J. B. Ferreira & Murilo Carrazedo Marques da Costa Filho, 2019. "The influence of ubiquitous connectivity, trust, personality and generational effects on mobile tourism purchases," Information Technology & Tourism, Springer, vol. 21(4), pages 483-514, December.
    12. Xiaolong Zheng & Daniel Zeng & Fei-Yue Wang, 2015. "Social balance in signed networks," Information Systems Frontiers, Springer, vol. 17(5), pages 1077-1095, October.
    13. Wei-Lun Chang & Yi-Pei Chen, 2019. "Way too sentimental? a credible model for online reviews," Information Systems Frontiers, Springer, vol. 21(2), pages 453-468, April.
    14. Cheng, Julian Ming-Sung & Wang, Edward Shih-Tse & Lin, Julia Ying-Chao & Chen, Lily S.L. & Huang, Wen Hsien, 2008. "Do extrinsic cues affect purchase risk at international e-tailers: The mediating effect of perceived e-tailer service quality," Journal of Retailing and Consumer Services, Elsevier, vol. 15(5), pages 420-428.
    15. Stephen X. Zhang & Javier Cueto, 2017. "The Study of Bias in Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 41(3), pages 419-454, May.
    16. Lin Xiao & Chuanmin Mi & Yucheng Zhang & Jing Ma, 2019. "Examining Consumers’ Behavioral Intention in O2O Commerce from a Relational Perspective: an Exploratory Study," Information Systems Frontiers, Springer, vol. 21(5), pages 1045-1068, October.
    17. Lin Xiao & Bin Fu & Wenlong Liu, 2018. "Understanding consumer repurchase intention on O2O platforms: an integrated model of network externalities and trust transfer theory," Service Business, Springer;Pan-Pacific Business Association, vol. 12(4), pages 731-756, December.
    18. Hsu, Hsuan Yu & Tsou, Hung-Tai, 2011. "Understanding customer experiences in online blog environments," International Journal of Information Management, Elsevier, vol. 31(6), pages 510-523.
    19. Raed S. Algharabat & Nripendra P. Rana, 2021. "Social Commerce in Emerging Markets and its Impact on Online Community Engagement," Information Systems Frontiers, Springer, vol. 23(6), pages 1499-1520, December.
    20. McLean, Graeme & Osei-Frimpong, Kofi & Barhorst, Jennifer, 2021. "Alexa, do voice assistants influence consumer brand engagement? – Examining the role of AI powered voice assistants in influencing consumer brand engagement," Journal of Business Research, Elsevier, vol. 124(C), pages 312-328.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:infosf:v:17:y:2015:i:6:d:10.1007_s10796-014-9519-0. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.